Vestas turns to Fifty Digital for Formula E sponsorship

09 Oct 2019

By: Sport Industry Group

Fifty Digital has been appointed by wind turbine manufacturer Vestas to oversee their brand, digital and social media presence for their partnership with the Mercedes EQ Formula E team.

The partnership will see the agency create, develop and amplify Vestas’ brand communications and narrative around the sponsorship, which will focus on promoting sustainable energy. The London-based firm will also build a new engagement-based website for the brand.

Nick Jackman, Co-Founder, Fifty Digital said: “We are extremely proud to be partnering with such an influential brand which has sustainability at its core. This partnership is one which has a natural and genuine synergy for Vestas. We can’t wait to start working to help spread the Vestas message, brand values and sustainability mission to new audiences, through the vehicle of motorsport’s greenest championship, Formula E.”

Magnus Bach, Vice President, Global Marketing, Vestas, added: “We chose Fifty Digital after evaluating numerous proposals from across the market. The deciding factor was their digital and social media experience working within the sport and sponsorship industry. Their portfolio of work really stood out to us as being diverse, premium and bespoke. We’re looking forward to working with the Fifty Digital team to take our brand to the next level and enhance our partnership with Mercedes EQ Formula E Team.”

Fifty Digital recently signed with World Rugby to run the governing body’s creative, social media and content around the 2019 Rugby World Cup, and was nominated on the shortlist for the Young Agency of the Year award at the 2019 Sport Industry Awards.