Real Madrid and Brazil footballer Vinicius Jr is to be the subject of a new IGTV documentary about his life.
The new 10-part Instagram series, entitled Vini For Real, is a product of a partnership between the social media platform’s owner Facebook, the player’s commercial and brand agency MediaCom and sports content specialist Ten Toes Media.
Vini For Real will follow the player through the highs and lows of the first half of this year’s LaLiga season, and will also give a glimpse of the player’s life off the pitch, featuring tales of his childhood, his passions outside of the game, and how he’s coped with his growing fame.
“Vini is an exciting talent, but this is an opportunity to see parts of his life that people never get to see,” said Misha Sher, who manages the player’s brand strategy.
“We are excited to partner with Ten Toes Media and Facebook to give millions of fans the access to Vini’s fascinating life in Madrid. We know how much fans are craving a closer connection with their idols and we are delighted to work with great production partners in Third Man Run and Instagram provides a platform like IGTV to deliver on their desires.”
Adam Parker, Global Commercial Director of Ten Toes Media, added: “This docu-series is just the start of our journey working with MediaCom and Vinicius, providing the young star with a platform to offer his fans an insight into him as an individual, rather than simply as an athlete. Creating original, athlete-led formats is becoming a focus for our business, so this series is another exciting step forward for us.”
The series, which launched today, will run until the end of 2020.