Virgin Sport launches 2020 Hackney Moves festival

25 Feb 2020

By: Sport Industry Group

Virgin Sport has announced the return of the Outdoor Festival of Fitness under a new name - Hackney Moves.

The weekend-long festival combines running and fitness experiences with community celebration and live entertainment and will be held in East London’s Hackney Marshes.

The centrepiece will remain the Hackney Half Marathon, taking place on Sunday 17th May, but organisers have also announced new sport and fitness activities including the new Hackney 5K and a Hackney Schools’ Challenge for local primary school students.

“We’re thrilled to unveil the weekend schedule for Hackney Moves, bringing together all aspects of the weekend to create a new and irresistible fitness experience that can move local residents and visitors together,” said Jessica Frey, CEO, Virgin Sport. 

“It’s a privilege to produce this sporting moment where Hackney’s local sporting community can take centre stage.”

Philip Glanville, Mayor of Hackney, said: “As a three-time participant in the Hackney Half, I know how incredible it is to join the thousands of runners enjoying the borough’s streets and green spaces. On the day, the powerful image of closing our streets for people to come together and the transformative impact of physical activity is plain to see ─ and I hope, as the event gets bigger and bigger, it inspires even more of the borough’s residents to get active.”

The 2020 edition comes after Virgin Sport ensured its 2019 Hackney Half became one of the country’s largest half marathon events to eliminate single-use plastics.