Vitality Running World Cup officially launches

08 Nov 2019

By: Sport Industry Group

The Vitality Running World Cup has officially launched, as ambassadors - and country captains - Usain Bolt, Dame Jessica Ennis Hill and Wayde van Niekerk call on normal people across the world to represent their country. 

Taking place between 5th March and 5th April in 2020, the Vitality Running World Cup is an event open to everyone who completes 3 kilometres in under 30 minutes and records it on their smartphone or fitness device. All contributions will then be added to that country's total and a winning nation crowned at the end of it. 

Three iconic Olympic gold medallists have been named as country captains for the event with eight-time gold medallist Usain Bolt captaining Jamaica, 2012 Olympic gold medallist Dame Jessica Ennis-Hill captaining the UK, and Rio 2016 champion Wayde van Niekerk leading South Africa.

A host of further captains will be announced soon.

"Nothing made me prouder than running for my country," said Bolt, discusisng the launch. "This event is giving everyone the chance to do the same, no matter their level. I hope by being part of this and leading my country I can help inspire people across the world to get involved."

Nick Beresford, founder of the Vitality Running World Cup, added: "The Vitality Running World Cup gives everyone a chance to take pride in where they are from and represent their country whilst encouraging an active and healthy lifestyle.

"No matter your running ability, every kilometre will help your country's chance of winning. We hope to inspire the next generation of runners and get over 1 million people participating.”