Vivo and UEFA EURO in four-year deal

21 Oct 2020

By: Sport Industry Group

Chinese smartphone manufacturer Vivo has become an Official Partner of UEFA EURO 2020 and 2024, as part of a new four-year deal with UEFA.

The brand will become the Official Smartphone Provider for the two competitions, and will also be the first ever Presenting Partner of the UEFA EURO Opening and Closing ceremonies.

As part of the deal, Vivo will work with UEFA ‘to create a memorable experience’ for viewers of the ceremonies.

“We are delighted to have Vivo onboard as a partner for UEFA EURO 2020 and UEFA EURO 2024 – a competition which is followed by millions of football fans around the globe,” said Guy-Laurent Epstein, Marketing Director, UEFA.

“Vivo is a recent and modern smartphone brand and we sincerely value their commitment to excellence and dedication to giving their customers the best possible experience. With Vivo’s help, we are looking forward to connecting football fans globally over the next four years and beyond.”

Denny Deng, CEO, Vivo Europe said: “Both UEFA and Vivo share a passion for excellence, and for providing unique and fantastic new experiences for our fans. Vivo hope to leverage the strengths in smartphones and smart services to work with UEFA, connecting with consumers around the world to create unique, outstanding and innovative human experiences for an extraordinary and unparalleled UEFA EURO.”

The brand joins the likes of Booking.com, Coca Cola, FedEx and Heineken, as partners of UEFA’s EURO 2020.