17 Jan 2022

By: Sport Industry Group

Mobile telecommunications provider Vodafone has been unveiled as the official connectivity partner of the Wimbledon Championships and the All England Lawn Tennis & Croquet Club (AELTC).

Under the multi-year partnership, Vodafone will utilise its 5G connectivity, as well as augmented reality, virtual reality, 360, haptic and ‘internet of things’ (IoT) technology, to enhance the experience for fans of the London-based Grand Slam tennis event.

Vodafone is also working with the AELTC and the Lawn Tennis Association, the sport’s governing body in Great Britain, to develop a new competition for grassroots players, with further details to be announced in due course.

The telecom operator will work with four-time Wimbledon men’s semi-finalist Tim Henman and fellow Briton Laura Robson, who reached the fourth round of the women’s singles tournament in 2013, to support the partnership.

We are looking forward to seeing how Vodafone will create unique experiences to bring our fans even closer to the action at Wimbledon this summer,” Gus Henderson, Commercial Director of the AELTC, said.

“It is also very exciting to have a partner who shares our aim of promoting tennis to an even wider audience.”

The announcement builds on Vodafone’s sports sponsorship portfolio, which included last year’s British and Irish Lions rugby union team tour of South Africa.

Max Taylor, Vodafone’s Consumer Director, added, “There is a huge buzz around British tennis and Wimbledon is set once again to be a high point of the summer. We want to build on this momentum long-term by helping people get involved in the sport.

“This is a fantastic opportunity for us to use our connectivity to deliver a world-class experience for fans both on and off the court. We can’t wait to get involved.”