Watford to sign kit deal with Kelme

11 May 2020

By: Sport Industry Group

Premier League side Watford will partner with kit manufacturer Kelme from the start of the 2020/21 season, according to a report in The Athletic.

The club has been with its current partner adidas for three years but, according to the report, an additional season extension to the ongoing partnership wasn’t activated.

The new deal with Kelme is expected to run for four years, and could see the club increase its income on the previous adidas deal by a factor of five. 

According to the report, the coronavirus crisis is the reason that an official announcement of the Kelme deal has not yet been made. The club’s deal with adidas is set to expire on 31st May, but is likely to be extended in the short term to allow the existing 2019/20 kit to continue to be worn for any resumption of the current season.

Meanwhile, Premier League clubs will meet to discuss 'Project Restart' and the resumption of the season. The meeting takes place after a Brighton player tested positive for coronavirus, following two other Seagulls players who were previously diagnosed. Similar positive tests have resulted in the quarantine of players across leagues in Spain and Germany as players get back to training and leagues prepare to resume.