Wembley adds contactless ticket service

13 Mar 2018

By: Sport Industry Group

Wembley Stadium connected by EE has launched its new contactless ticketing service, which will look to transform the way that the fans can enter the stadium.

The technology will allow fans a new way to securely enter live events with contactless tickets added to Apple Wallet on their iPhone and Apple Watch.

Following trials with a select number of supporters at England internationals last year, the technology was more recently tried and tested at Wembley Stadium by World Cup winning legend Sir Geoff Hurst, Lioness Jordan Nobbs and U19 England and Fulham star Ryan Sessegnon. Their experiences were documented in a short film series, which focus on both customer awareness and education.

The integration of contactless tickets in Apple Wallet will simplify customers’ experience while enhancing security and fostering more personalised engagement with fans. As well as entering the stadium with their contactless tickets, fans can use Apple Pay to buy food and beverages with their iPhone or Apple Watch.

Sir Geoff Hurst said: “I loved trying out contactless tickets in Apple Wallet, it’s nice to be part of the future of fans getting into venues, especially at somewhere as iconic as Wembley Stadium. It’s a much easier and quicker way to get into stadiums and removes the hassle of paper tickets. It will definitely motivate me to use contactless tickets in Apple Wallet going forward.”

Contactless ticketing will now be rolled out across the stadium’s entire ticketing platform for the numerous sports and entertainment events in 2018 and onwards, starting with England’s international against Italy on 27th March.