West Ham extends Umbro deal

03 May 2019

By: Sport Industry Group

West Ham United has extended its kit partnership with Umbro through to the summer of 2023.

The global sportswear company will remain as West Ham’s official technical partner, producing all official playing kits, from first team to youth and schoolboy level, as well as training products and leisurewear for players and supporters.

The news means that Umbro will be responsible for producing the special commemorative kit for the 2020-21 season that will mark West Ham’s 125th anniversary. Senior Umbro officials recently met and consulted with a sub-group of West Ham’s official supporters’ board to collect ideas and feedback for the commemorative design.

Umbro has a long-standing relationship with West Ham, having produced the club’s first ever replica kit for supporters to purchase during the 1960s.

West Ham Vice-Chairman Karren Brady said: “Umbro understand the identity and soul of West Ham United. They are passionate about designing bespoke products that benefit our players technically and also create a sense of pride and affection among our supporters.

“Their meeting with our official supporters’ board recently to discuss the design of the commemorative kit for our 125th anniversary next year is a sign of Umbro’s commitment and dedication to being more than simply a kit manufacturer for West Ham United, and we look forward to continuing our fantastic relationship with them over the next four years.”

Sam Lucas, Head of Sports Sponsorship at Umbro UK, added: “We feel that the Umbro brand has a lot of synergy with what West Ham stand for and that’s the reason why the partnership has been a success.”

Earlier this week, West Ham became the first Premier League club to team up with blockchain-based fan engagement platform Socios.com.

Image credit: West Ham United