WiggleCRC teams up with Dark Horses

13 Apr 2017

By: Sport Industry Group

WiggleCRC has appointed Dark Horses to act as the strategic and creative agency for both the company’s two retail brands – Wiggle and Chain Reaction Cycles.

The two online retail brands are two of the largest cycling and triathlon retailers in the world and have been expanding since their merger last year.

Both retail brands are being retained, so Dark Horses has been tasked with developing ATL campaigns for each to build on their growth.

Neil Morris, brand marketing director at WiggleCRC, said: “We’re really excited to be working with a great agency to drive forward both our retail brands. For us, working with Dark Horses combines the innovation of a start-up with the creative excellence of Lucky Generals. By partnering with an agency of this calibre we’re expecting to deliver ground-breaking work in the coming months.”

Simon Dent, founder and MD of Dark Horses, said: “We are thrilled to be working with WiggleCRC. From our first meeting, we knew we wanted to work with them. In Wiggle and Chain Reaction Cycles, there is a lot of ambition to make some exciting work and supercharge what these two brands stand for. It’s going to be a hell of a ride."