12 Jan 2018

By: Sport Industry Group

The World Surf League (WSL) has announced the appointment of Will Chignell as its chief marketing officer.

Chignell will support CEO Sophie Goldschmidt and her executive team in leading the company. In his role, Chignell will oversee global marketing, brand, social media, PR and communications.

Chignell joins the WSL after holding positions at the America’s Cup, where he was chief marketing & communications officer, and at the Rugby Football Union, which hosted the Rugby World Cup in 2015. Prior to these roles, he ran his own marketing & communications consultancy, and previously was an international broadcaster for SkySports.

“We’re very fortunate to have Will join the organisation,” Sophie Goldschmidt, WSL CEO, said. “He’s a proven and respected leader in the marketing and communications arena, with broad experience across the world, in many events, in a variety of sports. As chief marketing officer, he was instrumental in the success of the compelling, profitable America’s Cup last year, which WSL can learn from as we look forward. The future is bright for WSL and the sport surfing in the coming years.”

“I can’t wait to join such a talented, passionate team, and a brand and sport that has such enormous potential,” Chignell said. “There are many landmark events on the horizon, and the WSL, the sport and the athletes have an amazing story to tell.”