Williams Racing gains new title partner

12 Feb 2019

By: Sport Industry Group

Williams Racing has announced a new multi-year title partnership with global telecommunications company ROKiT.

The partnership, revealed during a special event held at Williams Racing HQ, will see the Formula One team renamed RoKit Willams Racing.

In addition to exclusive naming rights, the agreement will see ROKiT branding adorn the new Williams Mercedes FW42 race car. ROKiT will also feature on race suits and helmets of Williams’ race drivers, plus all trackside personnel team kit.

Off track, consumers will have an opportunity to connect with RoKit Williams Racing through race lifestyle content and interactive activations surrounding key races.

Claire Williams, Deputy Team Principal, ROKiT Williams Racing, said: “We are delighted to welcome ROKiT to our team as our title partner for the 2019 season and beyond.

“ROKiT is on an exciting journey in their world of telecommunications, as we are at Williams, as we build the team for a successful future. Taking that path together will make us both stronger in our endeavours and so I can’t wait to get started.” 

Jonathan Kendrick, Chairman of ROK Brands, added: “With ROKiT launching in 2019 we wanted a global platform that would help us tell our story of innovation. Williams Racing is the perfect partner. With them we can bring F1 to audiences in new and pioneering ways.

“Through our glasses-free 3D technology and our Wi-Fi capabilities, we aim to make Formula One even more accessible for all.”

The news follows rival McLaren Racing's announcement of its global partnership with British American Tobacco (BAT), former owner of the BAR Formula One team.