Wolves sign 'below the waist' brand Manscaped

16 Sep 2020

By: Sport Industry Group

Wolves have announced ‘below-the-waist’ grooming products brand Manscaped as its first Official Male Grooming Partner.

The brand has recently signed similar deals across different sports, unveiling partnerships with UFC, and the San Francisco 49ers, as well as Rugby League side the Sydney Roosters.

Founded in 2016, California-based brand specialises in ‘below-the-waist’ grooming and hygiene for men and is active across the UK, US, Australia, and Canada. 

“We are delighted to partner with Manscaped ahead of the 2020/21 season,” said Steve Morton, Head of Commercial, Wolves.

“This partnership not only represents our first male grooming partnership, but also a partnership with a fast-growing brand who shares our challenger vision.

“Manscaped has been working with a wide variety of athletes, teams, and sports stars for some time, and we are thrilled to have been the first Premier League club chosen to work alongside the company and their growing sports portfolio.”

Joey Kovac, Senior Director of Marketing, Manscaped, added: “As we continue our international expansion, we’re passionate about building upon and diversifying our sports partnership roster as an integral part of this growth.

“This division of our company has a proven track record of driving widespread brand awareness for both Manscaped and our partners. We anticipate the same excitement and success given the undeniable hype and fandom surrounding Wolves.

“We’re honoured to be part of the pack.”

The partnership will see Manscaped’s logo and web address appear on Molineux’s two-tier perimeter LED platform during home games, while custom video and digital content will appear on both brands’ social media channels, as well as Wolves TV and the Wolves App.

Earlier this week, the club also announced aerospace parts provider Aeroset as their new sleeve sponsor. According to the club, the deal will see Aeroset become ‘the foremost company from the aerospace industry’ to partner with a Premier League club as well as see their logo appear on a top-flight shirt sleeve.