Women in Football launches #GetOnside campaign

14 Sep 2021

By: Sport Industry Group

Women in Football (WiF) has teamed up with a host of leading organisations in the sport as part of a new campaign - #GetOnside - which aims to take action for gender equality in the industry.

The campaign is supported by WIF’s lead partner Barclays and sees each organisation make a specific pledge of action which will help to level the playing field for girls and women in the game and make ‘an immediate and real impact’.

According to the charity, many women in the football industry still report that their careers are being held back because of their gender, while men continue to dominate senior roles in football. WiF says almost three quarters of its members (71%) want more support for the development of women in leadership roles, while nearly four out of five (78%) want more gender diversity in boardrooms. Meanwhile, almost one in three (29%) have experienced social media abuse based on their gender. 

In order to tackle those issues, #GetOnside will see organisations and individuals pledge to provide women in the game with ‘greater support, mentoring, visibility, opportunities and networking’. 

Key pledges The #GetOnside family already comprises a wide range of clubs, organisations and individuals including Sport Industry Group, as well as Barclays, Aston Villa, Brighton & Hove Albion, Everton, FIFPRO, the FA, Football Manager, ITV Sport, League Managers Association, PFA, Portas, Scottish FA, Sian Massey-Ellis, Sky Sports, talkSPORT, and TEAM Marketing. 

Sport Industry Group pledges to #GetOnside by providing platforms for Women in Football to amplify its message about gender equality to the sport industry, featuring a monthly Women in Football feature, as well as providing complimentary invitations to the Sport Industry Private Dining Club and all Sport Industry Group networking events.

A few of the other pledges to be made include The FA’s pledge invest in 1,000 England Football-accredited clubs to give regular, structured, competitive playing opportunities to girls from under-10 to under-16 level; ITV Sport’s pledge to increase gender representation among its production teams; and Barclays’ pledge to provide a career development day, offering insight, inspiration and development opportunities to support the progress of women in the football industry.

Meanwhile, WiF says more pledges will be revealed soon.

“We know that this campaign has the power to change lives – and therefore to change the game,” said Ebru Köksal, WIF Chair.

“Football is an industry that’s changing, and our new #GetOnside initiative is a great opportunity for collaboration for the continued drive to equality for all.” 

Tom Corbett, Head of Sponsorship and Media with Barclays, said: "Over the past 20 years Barclays has supported the women's and men's games in many ways, on and off the pitch. So we're thrilled to be backing the #GetOnside campaign as it launches today.

“Alongside our ongoing support for Women in Football, Barclays will be making a #GetOnside pledge of our own. Early next year we'll launch a career development day for women working in football, providing insight, inspiration and development opportunities to help overcome the barriers they face in their professional lives.

“We look forward to seeing the pledges come in from other organisations as the campaign moves forward – and their tangible positive impact for women playing and working in football." 

Women in Football CEO Jane Purdon added: “Football belongs to all of us, but sadly real barriers exist for women in the game. We know that football wants to change this, and I applaud the many organisations who have stepped up and committed to take action to help create a fairer, more inclusive game. The future is equality – and we’re bringing it home.”

The #GetOnside launch video (above) is created by Women in Football’s official content partner Shoot the Company, who produced the award-winning film Outraged for UEFA in 2020, while the idea for the campaign was developed by creative agency Engine.