The Women’s Super League is set to stage double-header matches with the men’s Premier League as the FA looks to build on the momentum generated by the recent Women’s World Cup in France.
Kelly Simmons, the FA’s Women’s Director, announced on BBC Radio 5 Live that double-headers “will be tried” as the WSL seeks to raise its profile.
With 11.7 million people having tuned in to watch England’s World Cup semi-final defeat against the US, Simmons said the FA is keen to tap into potential new audiences.
She added: “We know there's a massive potential audience of fans coming across from the men's game and the men's clubs. We're seeing very much this 'one club ethos'.
"There's a massive chance for the game to pull those across this season with the Women's Super League and get more people coming to games and watching games on television. The stand-alone games in the men's stadiums … we've already seen when we've done that before a big uplift in numbers coming to the games."
In another boost for the WSL, Manchester City and Chelsea have announced that their women’s teams will play their season-openers at Etihad Stadium and Stamford Bridge, respectively.
City will face Manchester United on 7th September before Chelsea hosts Tottenham Hotspur the following day. The opening weekend of the WSL season is an international break on the men’s calendar.
Tickets for the Chelsea match will be free for all supporters. Adult tickets for the City match are priced at £7 for adults, although up to three under-16s will be granted free entry with the purchase of an adult ticket.
City’s women’s team has played at Etihad Stadium once before, against Everton in 2014. Chelsea’s women’s side has also played at Stamford Bridge once, when it hosted Wolfsburg in the Champions League in 2016.