The WTA has appointed CSM Sport & Entertainment as its sponsorship sales agency of record.
The integrated marketing and brand experience agency will be tasked with helping the tennis association identify, secure and develop commercial partnerships which align with women’s sport.
Since it was founded by Billie Jean King in 1973, the association has grown to include more than 1,650 players from 84 nations and is the most-watched women’s sporting league in the world.
“Aligning with esteemed brands around the globe who share our ambition for women’s sports has been, and remains, paramount to the WTA’s continued evolution. The WTA has a long history of exhibiting the power of association with some of the world’s most outstanding female athletes,” said Micky Lawler, President, WTA.
“As we appoint CSM as our sponsorship sales agency of record, we are excited to customise new platforms for our partners which will elevate the profile and commercial strength of women’s professional tennis to uncharted levels.”
Ross Meltzer, Executive Vice President, Properties, CSM Sport & Entertainment added: “The WTA is one of the world’s preeminent sports properties and we’re thrilled to represent such a storied and pioneering organization.
“The high interest and participation of tennis around the world combined with the WTA’s unique value proposition is incredibly appealing and we’re excited to share the opportunity with like-minded brands”
The 2020 WTA season kicked off in January and will feature 53 tournaments in 28 countries and regions, culminating with the Shiseido WTA Finals in Shenzhen in November. This year will also include a record-breaking prize fund of over $180 million.