WWE chairman and CEO Vince McMahon has announced that George Barrios and Michelle Wilson have been promoted to co-presidents, as well as being appointed to WWE’s Board of Directors.
Barrios was previously chief strategy and financial officer, while Wilson was chief revenue and marketing officer.
Barrios and Wilson will continue to report directly to McMahon in their new roles.
According to McMahon, the new roles are in recognition of their contributions to four years of record revenues and the successful transformation to a multiplatform business model.
Vince McMahon added: “The successful transformation of our business model has put us in a position to capitalise on all that the changing global media landscape has to offer.
“I am confident that our executive management team, led by Michelle and George, will achieve continued success across key strategic initiatives and ensure our long-term growth.”
In 2017 WWE revenue increased 10% to $801m, the highest in the company’s history.
Growth has also continued online, with video views up 32% to 20 billion and social media engagements up 4% to 1.2 billion from the prior year. WWE’s YouTube channel remains the number one most viewed sports channel and the second most viewed channel on YouTube, with 20 billion lifetime views.
Sport Industry Group spoke to John Brody, EVP, global sales & head of international at WWE in the summer, about the continued growth of the brand both online and around the world. Read more here.