BT Sport has launched its new coverage of WWE with a ‘Moving Day’ event held in London.
The broadcaster sealed the rights to screen the wrestling series late in 2019, with the first episodes of RAW and Smackdown aired in early January. The deal also includes the rights to the series’ NXT and NXT UK products, as well as the bigger PPV events, which will be screened on BT Sport Box Office.
WWE’s move to BT ended a 30-year relationship between the brand and Sky Sports, who previously screened the series and its PPV events in the UK.
For the activation, BT Sport enlisted the help of WWE stars Sheamus, Charlotte Flair, Andrade and Nikki Cross as well as former World Champions Kurt Angle, Paige and Ric Flair to celebrate the channel change.
The stars were taken on a tour of London, symbolically making their way from Sky to BT’s studios in Stratford, on their way from west to east London, taking over The Sun and popping into BBC, The Daily Mail and JOE with Carl Frampton as well as getting a quick workout in with Anthony Yarde at the Peacock Gym.
They took a lunch break parking the moving bus on Trafalgar Square, where they were joined by British fans to see some of the stars on British soil for the first time.
The stars’ trip across the city saw them trail a moving truck (filled with WWE props such as tables, ladders and chairs) and the Undertaker’s iconic hearse behind them.
The BT Sport 'Moving Bus' activity and all PR activations was handled by Pitch Marketing Group, with Wunderman Thompson acting as the creative agency.