WWE unveils Enfield Town sponsorship

20 Aug 2021

By: Sport Industry Group

The WWE has announced a one-year agreement with Enfield Town in a ‘first-of-its-kind partnership’ which will see the Isthmian League football club bear the WWE NXT UK crest on its matchday shirts.

The club became the first supporter-owned football club in the country when it was formed in 2001 after breaking away from Enfield FC. Enfield Town are now celebrating their 20th anniversary in the 2021/22 season.

The club’s 20th Anniversary Home shirts were first revealed online by Paul ‘Triple H’ Levesque, EVP, Global Talent Strategy & Development, WWE in an online video (above).

“The launch of WWE’s UK Performance Center in 2019 saw the roots of NXT UK firmly grounded in Enfield and through this partnership we are thrilled to continue supporting the Enfield community,” said Michael Levin, WWE Vice President, International. 

“Enfield Town FC and WWE share an intrinsic value of putting fans at the heart of everything we do, a vision of supporting the next generation of talent in sport and entertainment, and a goal of putting smiles on the faces of our fans.”

Paul Reed, Chairman at Enfield Town Football Club, said: “For a fan-owned club committed to delivering a sense of community and entertainment to the local area, to have a partner with the magnitude and ethos of WWE is truly special. Our vision is one of inclusivity and equality for all and to be a social centre for Enfield, and we welcome NXT UK as part of the family in our 20th Anniversary year.”  

The NXT UK crest will appear on both the Enfield Town first team’s home shirts and the women’s reserve team home shirts, while NXT UK will also be visible in branding around the Queen Elizabeth II Stadium, as well as the club’s digital channels, and in community events planned to take place throughout the season.