Sports research specialist YouGov Sport (SMG Insight) has launched a new service – YouGovSportsIndex – aimed at major rights holders including governing bodies, leagues, teams and major events.
The service will offer real-time, daily tracking of 30 sports and 200 leagues and events in 38 countries.
It aims to provide users with data that will allow them to quantify the passion and size of a property’s following; profile their follower base; chart the day-to-day health of a property across 16 different metrics; and integrate data on 10,000 global brands to demonstrate proof of impact and partnership fit.
Frank Saez, Managing Director and Founder of YouGov Sport (SMG Insight), believes that the new service has the potential to revolutionise the industry.
He said: “Rightsholders and sponsors aren’t prepared to wait six months for an updated ‘tracker’ to identify an insight any more. SportsIndex gives users instant access to key data points that have, up to now, been missing from their decision-making armoury.
“Access to this information will give marketers a genuine competitive advantage over their rivals.
“They can now, in a heartbeat, use the data to pivot a strategy, to demonstrate their case in a partnership meeting or prove their market size against competitors. This is what sports marketers have been needing for years.”
YouGov Sport (SMG Insight) is a global sport, sponsorship and entertainment insight company with offices in London, Glasgow, New York, San Francisco, Phoenix, Dubai, Mumbai, and Melbourne.
The specialist firm was fully acquired by research giant YouGov UK in May this year.