Coaches

Alastair Campbell

@campbellclaret

Writer, Communicator and Strategist

Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics in Britain and overseas, he now splits his time between writing, speaking, charitable fundraising, consultancy and campaigns.

He has written ten books in the past seven years, including six volumes of diaries, three novels, and a personal memoir on depression and the pursuit of happiness. A former ‘Mind Champion of the Year’, he is an ambassador for the Time to Change campaign to raise awareness about mental illness, and chairman of fundraising for Leukaemia and Lymphoma Research.

He continues to advise the Labour Party, and other left of centre parties, most recently acting as strategic director for the Albanian Socialist Party, who won a landslide victory in June 2013. He is Humanitas Visting Professor on media at Cambridge University, and was also recently honoured by University College Dublin for his contribution to the Northern Ireland Peace Process. He is on the advisory board of Portland PR, and in addition independently acts as an advisor to governments, businesses, charities, sports organisations and high profile individuals.

Passionate about sport, he was written about different sports for The Times, the Irish Times and Esquire magazine. He was communications adviser to the British and Irish Lions rugby tour of New Zealand in 2005. He has raised funds for Burnley FC, a team he has supported since the age of four. His charity projects have involved him playing football with both Diego Maradona and Pele, and appearing in a one off version of the popular TV programme, The Apprentice.

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