Coaches

Steve Swanson

@LboroSportBiz, @swansonhoops

Director, Sport Business and Leadership, Institute for Sport Business,
Loughborough University London

Steve Swanson is Director of the Sport Business and Leadership programme in the Institute for Sport Business at Loughborough University London’s new campus on Olympic Park. Steve has a PhD in Business and is a member of various sport management associations throughout the world. In his role as a lecturer Steve teaches in areas related to leadership, strategy, and the management of sport organisations. As an active researcher he is a frequent presenter on leadership in sport across the globe, and also contributes to multiple online sporting outlets including the Sport Industry Group’s Cutting Edge Sport. Prior to his role with Loughborough, Steve was a successful basketball coach in both the UK and US, including several years in the British Basketball League. Throughout his career he has also served in various management positions including roles such as Assistant General Manager and Director of Athletics.

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