Brand & Strategy Director, MATTA
Lauren Babcock is Brand & Strategy Director at MATTA (2019 Young Agency of the Year at the Sport Industry Awards) shaping the delivery of marketing strategies for clients including ATP, The FA, Club Wembley and the Great Run Company, developing her interest in purpose-led marketing. Today she directs the relationship with the agency’s biggest client the ATP, from the original pitch win to include all campaign output from strategic positioning, creative development and campaign planning.
Prior to her role at MATTA, Lauren managed brand, event and content marketing campaigns at the Guardian.
Lauren's diverse range of passions includes everything from Dessert Island discs and 5 aside-football to behavioural economics and grime.