PR Manager, adidas
Abi Hallworth is part of the London Newsroom at adidas – leading on the PR strategy for adidas Originals, Collaborations and London projects, having been with the company for the past 5 and half years. She is responsible for managing key relationships with UK publishers and media, executing a best in class strategy for storytelling across the adidas brand. Previous campaigns & asset activations includes adidas TfL, LOOP, Pharrell, Stormzy, David Beckham, British Fashion Council, Wimbledon, London Fashion Week, adidas Predator and more.
She previously worked at Professional Sports Group and MTC Sports Management – working on accounts such as Etihad, Manchester City FC and The Boat Race, and was part of the team managing a roster of Olympic athletes.
Abi is a Psychology graduate from Loughborough University, and grew up playing Hockey within the England Hockey Talent development.