Senior Strategist, ENGINE Sport

James Masters is a Senior Strategist at ENGINE Sport. Having joined ENGINE on the Graduate Scheme, he moved to a permanent position at Synergy (as was) in 2013.

He’s worked on a diverse range of brands (from BMW to Coca-Cola), initially cutting his teeth on sponsorship activations. Work that saw him play table football with Felipe Massa and make mince pies with Jussi Jaaskelainen. 

Since then he’s developed into a purely strategic role, working with the likes of Principality Building Society on partnership consultancy as well as Vitality on creative strategy.

And having worked across projects on football, rugby, cricket, running, polo and professional gaming (to mention a few) there are not many sports he hasn’t had some experience of over the last 7 years.

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