Commercial Business Intelligence Manager, Formula 1
Giulia Zecchini manages the Commercial Business Intelligence team at Formula 1. She helps the commercial team showcase F1 as a rights holder, analysing big data and tailoring insights to create engaging partnerships for brands and fans alike.
Prior to her role at F1, Giulia was at Nielsen Sports, managing football clubs with the likes of Manchester City, Arsenal and Chelsea as well as the Premier League, delivering sponsorship strategy insights and asset valuations across TV, Digital and Social.
Giulia takes an active role in bringing Behavioural Science to the world of sport and is passionate about advancing grassroots sports through the use of big data and fan knowledge. She is working with men’s and women’s basketball teams in the UK to increase participation and attendance.