Head of Digital & Content, The All England Lawn Tennis Club & The Championships, Wimbledon
Alexandra has been the driving force of digital change for the AELTC and Wimbledon and has delivered multi award-winning pieces of work in the process. Her desire to seize every opportunity led to Alexandra spearheading the digital and content strategy for The Wimbledon Championships, yielding a digital audience of 30 million, generating commercial return, managing a team of 30, and leading a variety of key stakeholder relationships. Alexandra has the respect of all those who work with her and she is heralded as a shining example of digital and content strategy in the sport industry.
@alex_willis: Leadership: calm but compelling, authoritative but understanding, knowledgeable but prepared to listen. Always focused. Always inspiring."