James Funnell


Head of Sponsorship Strategy, AEG Europe

James is Head of Sponsorship Strategy at AEG Global Partnerships, managing fan research, insights, CRM and commercial valuations across AEG’s global portfolio of venues, sports teams and music events. In addition, James leads AEG’s external consultancy division working for major sports and entertainment clients, with past projects ranging from AS Roma’s new stadium to the re-development at Battersea Power Station.

James began his career as a research intern in Manchester United’s commercial office. Rising to Senior Commercial Analyst, James became an integral part of the team responsible for devising and implementing the Club’s global sponsorship strategy and other partnership deals that drove record revenues. 

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