Alex Sparkes


Rights & Partnerships Account Director, DAZN

Alex Sparkes’ current role as Rights & Partnerships Account Director at DAZN is focussed primarily on the company’s Japanese business. He leads the local rights team, responsible for the day-to-day management of DAZN’s Japanese rights portfolio, including J League, domestic baseball, Premier League, La Liga, NFL and many more. He and his team are accountable for rights acquisition and management, broadcaster partner relationships and rights strategy development and execution.

Alex began his sports career in the research team at Sportquake, a sports sponsorship agency, whilst completing an evening master’s degree in Sports Management & Marketing at Birkbeck College. Having then joined Perform Group in their central commercial team as DAZN’s first two markets launched, he worked in a number of roles within the same team.

Following the re-organisation of Perform into DAZN Group, he became increasingly involved in the streaming service's Japanese business, ultimately relocating to Tokyo in early 2019. Despite moving back to London earlier this year due to Covid-19, he is continuing his current role based out of DAZN’s Hammersmith headquarters.