Partnerships Brand Manager, Sponsorships, PlayStation
As the Partnerships Manager at PlayStation, Calum Watkins manages the brand’s global activation of key sports sponsorship programmes, with a focus on the UEFA Champions League. In this role, he leads end-to-end planning and execution of key sponsorship rights, such as digital/social campaigns, TV ad-inventory, and experiential. This is in addition to overseeing PlayStation’s agency relationships and ensuring campaign activation across PlayStation’s local markets.
Recent UEFA Champions League campaigns include working with some of the most iconic players in the world, including Andrea Pirlo, Yaya Touré, Wesley Sneijder and Fernando Morientes, as well as the most followed content creators across football and gaming, helping to further connect the two worlds and engage a youth focussed audience.