Head of Digital, SailGP
Daisy Vollans started her career as part of the globally renowned agency Social Chain, which is where she developed her passion for digital marketing. Using data, insights and human psychology to drive innovation was at the heart of her work there, enabling the creation of market leading campaigns for some of the biggest brands in the world.
Having spent a number of years consulting, Daisy has a wealth of experience building and executing personal brand strategies for top tier talent, alongside developing multiplatform digital distribution strategies for brands, executed on a global scale. This has given her extensive experience in activating and managing teams across social, paid media, website, eCRM and app development.
In her most recent role as Head of Digital and Engagement at SailGP, Daisy joined to help drive diversity of thought within the organisation and has been instrumental in the revision of the digital distribution strategy and it's integration into the broadcast activity in order to drive aggressive business goals and ultimately a fan first proposition.