Deji Akande


Managing Director, Gateway Sports

Deji Akande is Managing Director of Gateway Sports - an athlete management agency specialising in commercial representation for some of the UK's top Olympians.

Having studied Business & Sport at University, Deji embarked on a career in the sports industry and today has over eight years’ experience developing and delivering high value commercial partnerships with leading athletes, brands and rights holders.

His career has seen him enjoy successful spells in commercial roles at British Athletics, Lagardere Sports and Mongoose Sport & Entertainment. Furthermore, he also spent a number of years leading commercial partnerships with The Prince's Trust and Cancer Research UK's Race for Life event series.

In December 2018, he achieved one of his life ambitions to create his own sports agency and today Gateway Sports has built a stable of over nine elite athletes ranging from multiple sports, including Olympic, World, European & Commonwealth medallists.

As Managing Director, he oversees and delivers the agencies strategic vision and plays a leading role in the commercial direction of his talent’s careers.