Sports Partnership Specialist, Unicef UK
Frank Lawley is currently lead for sports partnerships at Unicef UK, responsible for new partnerships with brands, teams, leagues and governing bodies. He has secured partnerships with the likes of Vitality, Fnatic, Formula E and Extreme E – with a focus on increasing the social impact of sports organisations, delivering purpose-led campaigns and empowering children through sport.
In addition to partnerships, Frank works with Unicef UK’s sports ambassadors and high-profile supporters, creating and delivering activations with Marcus Rashford, Gareth Bale and Chris Hoy, and is also leading the organisation’s engagement with the esports and gaming industry. Previously Frank worked at the British Red Cross where he set up their first sport engagement strategy.