Richard Johnson


Sports Accounts Director, The Social Chain

Richard is Sports Accounts Director at The Social Chain, Europe's largest social and influencer marketing agency, with experience across rights holder, brand and agency perspectives. He is responsible for managing and developing all key relationships across sports, offering exciting and innovative social marketing solutions.

Before joining Social Chain, Richard was at New Balance on the global marketing team as Senior Marketing Executive to launch the football business.

Richard started his career at Manchester United where he looked after the commercial relationships and sponsorship activation of several principal global partners including Nike, DHL and the record breaking Chevrolet shirt sponsorship.

Richard was also instrumental in launching the clubs first China specific marketing campaigns, designed to help engage with fans within the country.

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