Tom Whiteside


Senior Strategist, Synergy

After finishing university in 2009, Tom started working life at a media agency (Manning Gottlieb OMD) in planning and strategy. Just over four years ago, he made the move to Synergy and into the sports industry. Working in the consulting department he has worked with brands such as Martini, BMW, Sky and Grey Goose on strategy development, campaign planning and measurement and evaluation. During this time, he has developed a new framework for sponsorship evaluation and a process for auditing and analysing sponsorship portfolios, which are now both used across the agency.

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