Campaign of the Year Winner:Stonewall & TeamPride Rainbow Laces 2017 BT Sport Where the best go head to headECB Go Boldly (We Are England Cricket)Mastercard UEFA Champions League 2016/17 - “Some call it Madness. We call it Priceless.”Nature Valley The Court Is YoursStandard Life Investments One Team. One Standard.Sponsored by:
Film Content of the Year Winner:Lucozade Sport Nobody Ever Moved Forward Standing StillBT Sport Being DeleEuropean Tour Aaron’s Best Day EverHSBC Sevens From HeavenSouthampton Football Club #MadeForHeroes - The super-powered kit launchThe FA Salute the LionessesSponsored by:
International Marketing Campaign of the Year Winner:Manchester City Football Club Win an advert for your Wix businessadidas Football Tango LeagueBeko FC Barcelona - Official Partner of PlayBetfair #MagicOfBarçaBridgestone Europe Chase Your Dream, No Matter WhatNissan UEFA Champions League 2016/17Sponsored by:
Event or Competition Sponsorship of the Year Winner:Dimension Data Revolutionising the viewing experience of the Tour de FranceAll England Lawn Tennis Club & IBM Using AI to change fans perceptions of tennisCadbury & The Premier League evian #wimblewatch LIVEHilton Garden Inn Best Beds in the HouseSamsung Tough MudderSponsored by:
Participation Event of the Year Winner:Parallel London Parallel London 2017British Cycling HSBC UK City RideBT Sport BT Sport Pub Cup 2017Marathon Swims Marathon Swims 2017Royal Parks Royal Parks Half MarathonVélo Birmingham 2017 CSMSponsored by:
Best Use of PR Award Winner:Betsafe Creating A Notorious PR Campaign With Conor McGregorHighly CommendedEA Sports FIFA 18 FIFA ratings campaignGreat British Racing #StirrUpSummerHTC HTC U11 “Extreme Selfies” with Tom DaleyLucozade Sport Nobody Ever Moved Forward Standing StillSimba Simba x Gareth Bale - The most advanced airline seat in the world
Best Use of Analytics, Data or Research Award Winner:ICC Women’s World Cup Organising Committee Setting new benchmarks for women’s sportAston Villa Football Club #MyVillaMomentsDerbyshire County Cricket Club Sportego assist Derbyshire Cricket to record off-field growthDiageo Understanding Johnnie Walker F1 Sponsorship Activation Infosys Reinventing the tennis experience NTT DATA NTT DATA & The Open ChampionshipSponsored by:
Diversity and Inclusion Award Winner:Parallel London Parallel London 2017Highly CommendedUEFA #EqualGameArena Racing Company The Silk SeriesEverton Football Club Everton in the Community London 2017 The World Para Athletics Championships - Affecting a ChangePremiership Rugby Premiership Rugby’s Accessibility CommitmentSSE SSE Wildcats - The FA Girls’ Football CentresSponsored by:
Agency of the Year Winner:M&C Saatchi Sport & EntertainmentHighly CommendedTwo CirclesCAA SportsEar to the Ground Seven LeagueWasserman
The Integrity and Impact Award founded by Dow Jones Sports Intelligence Recipient:Rachael DenhollanderSponsored by:
Performance Technology of the Year Winner:Kitman Labs Athlete Optimization SystemCatapult Catapult G5DNAFit Genetically Guided PerformanceOptaPro ProVisionSTATSports Group STATSports ApexXsens Xsens MVN Analyze
Sustainability Initiative of the Year Winner:RFU Rugby Energy ClubColumbia Sportswear National Parks UK - Earth Smart Rain GearGRN Sportswear The world’s most sustainable skinsuit Land Rover BAR #RaisingTheBAROctopus Energy Arsenal goes green with Octopus Energy
Digital Community of the Year Winner:adidas Football GLITCH90min The #1 Voice of the Fan in Footballadidas adidas Tango Squad London BT Sport BT SportCoral The Kick Off with CoralStrava The Social Network for AthletesUNILAD UNILAD Live Sport
Community Programme of the Year Winner:West Ham United Foundation 150ClubAldi & Team GB Get Set to Eat FreshECB All Stars Cricket Mitsubishi Motors & England Rugby Mitsubishi Motors Volunteer Recognition ProgrammeQPR & QPR in the Community Trust #Game4GrenfellRFU England Rugby Inner Warrior Tennis Foundation SERVES - Changing lives through tennis
Entertainment Experience of the Year Winner:London 2017 Hero the HedgehogBT Sport BT Sport VR - UEFA Champions League FinalEdgbaston NatWest T20 Blast Finals Day 2017Formula 1 F1 Live LondonMastercard - UEFA Champions League Final 2017 ''Some call it Madness. We call it Priceless.'' Barber ShopNFL UK 2017 NFL London Games & Events
Ambassador, Influencer or Team Partnership of the Year Winner:Standard Life Investments Principal Partner of the British & Irish LionsCanterbury #RugbyFit ExperimentCoral The Kick Off with CoralNatWest & the ECB Cricket has no boundariesNFL UK Osi UmenyioraŠkoda UK Škoda UK & Sir Bradley Wiggins
Social Media Campaign of the Year Winner:European Tour Access All Areasadidas Football Messi PianoATP Media Tennis TVBauer Media Country Walking magazine #walk1000milesInternational Netball Federation Netball World Youth Cup 2017
