Vice President and General Manager UK, Intel Corporation
Adrian Criddle is Vice President in the Sales and Marketing Group and serves as Country and General Manager for the United Kingdom at Intel Corporation. Criddle leads the UK Country Team, representing all of Intel’s business groups to provide innovative business solutions across the company’s product and services portfolio.
Before assuming his current role in early 2018, Criddle was general manager of Intel’s Business Management Group for the Europe, Middle East and Africa (EMEA) region. There, he was responsible for the company’s business across the region, encompassing supply chain, business management, sales operations and technical enabling for products and services.
Earlier in his tenure at Intel, Criddle was director of multinational accounts with responsibility for Intel’s EMEA business across various customer accounts. He also previously oversaw UK consumer and business sales and marketing.
Criddle joined Intel in 1999 from Simmons Magee, where he was European business development manager. He spent 10 years within the enterprise reseller, solution and distribution ecosystem working closely with IBM Corp., Sun Microsystems Inc., Novell Inc. and Oracle Corp., delivering solutions and services to Fortune 100 companies.
A member of the United Kingdom Institute of Directors, Criddle holds an engineering industry certificate and a national certificate in mechanical engineering, both from Bracknell College in England; and a higher national certificate in electronic engineering from Farnborough College of Technology, also in England.