Judges

CEO, UK Athletics

Joanna Coates is the CEO of UK Athletics – the National Governing Body for the sport of athletics in the UK. She began this role in March 2020.

Previously the chief commercial officer at the London Legacy Development Corporation (LLDC), Joanna was the Chief Executive Officer of England Netball from 2015 to 2019, including the memorable gold medal success at the 2018 Commonwealth Games.

She also professionalised netball by bringing in major sponsors and television agreements whilst growing grassroots participation and media coverage including on digital channels, and led the expansion of the Vitality Superleague franchise system.

Her time at England Netball concluded last summer with the hosting of the most successful Netball World Cup in history. Before her role at England Netball, Joanna was a Commercial Director for the Football Conference and a Director at Notts County Football Club.

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