Sport Industry Awards


In 2021, the Sport Industry Awards will be celebrating its 20th anniversary, a period that has seen some of the most incredible sporting moments in our history.

In the last year, though, the world has changed, and the sport industry has changed with it, but that doesn’t mean we’ve stopped working.

And while the stadia and arenas around the world fell silent, you all found new ways to bring the colour and the noise.

So while we’re all facing new realities, it’s important we stop to celebrate the excellent work that's been done.

That is where the Sport Industry Awards 2021 come in.

We want to support the work you’ve done, raise it up, and celebrate the ways in which you’ve pivoted, innovated and fought to deliver it.

This year, the Sport Industry Awards 2021 seeks a more hopeful, vibrant and inclusive industry, and the categories echo this.

Highly relevant new opportunities to enter have been introduced, including the Sport Podcast Award and the International Creativity Award, to mirror changes to the way we work, innovate and engage.

Others, meanwhile, have been adapted to reflect the challenges we’ve faced, most notably the (Virtual) Event of the Year, because – well, obviously.

Despite this, though, many categories return to once again, including the Agency and Young Agency of the Year awards, the Campaign of the Year in association with YouGov Sport (an amalgamation of the International and UK Campaign of the Year categories), and the newly-titled Brand or Sponsor of the Year in association with Wiggin.

The format of the night itself will be announced nearer the time – as the opportunities to ensure the biggest celebration possible become more clear – but as the Sport Industry Awards celebrate 20 years of rewarding you, it promises to be one not to be missed.

On top of all of this, as well as celebrating the incredible work the industry has continued to produce and the exciting opportunities that lie ahead, we will take the opportunity to indulge in your fantastic achievements from years gone by on the 20th anniversary of your Sport Industry Awards.

Together, we’ll be celebrating two decades of work that has propelled the UK sport industry to world-class heights, and asking which you think is the best, with more to be revealed soon.

Sport Industry Awards 2020

The great and the good of the UK sport industry didn’t get together under one roof for the Sport Industry Awards this year, but instead 18 famous faces from across the world of sport united to help celebrate the sector, as the winners of the Sport Industry Awards 2020 were revealed online for the first time ever.

While the past six months have brought unprecedented challenges for the sport industry, the Sport Industry Awards 2020 celebrated some of the incredible work that was done throughout 2019, with three England national team captains, Harry Kane, Steph Houghton and Joe Root, international stars Siya Kolisi and Eliud Kipchoge, and favourite national heroes including Dina Asher-Smith, Katarina Johnson-Thompson and Maro Itoje – to name a few – helping reveal each one.

The winners of the inaugural Deal of the Year were the IOC and Airbnb, as Airbnb became a Worldwide Olympic Partner.

The recipient of The Integrity and Impact Award founded by Dow Jones Sports Intelligence is set to be announced at a later date, with further information to follow soon.