Vice President and General Manager UK, Intel Corporation
Adrian Criddle is vice president in the Sales and Marketing Group and leads the Global Field Marketing organisation at Intel Corporation. Based in the south of England, he leads international/global country, territory and regional marketing teams, implementing Intel’s marketing strategies across all business units.
Before assuming his current role in July 2020 Criddle was general manager of Intel UK’s Country Sales organisation representing all of Intel’s business groups to provide innovative business solutions across the company’s product and services portfolio, with a wide range of solutions for Intel customers and industry partners throughout the UK.
Earlier in his tenue at Intel, Criddle led Intel’s business management group for the Europe, Middle East and Africa (EMEA) region. He was responsible for the company’s business across the region, encompassing supply chain, business management, sales operations and technical enabling for products and services. Prior to that , Criddle was director of multinational accounts with responsibility for Intel’s EMEA business across various customer accounts. He also previously oversaw UK consumer and business sales and marketing.
Criddle joined Intel in 1999 from Simmons Magee PLC, where he was European business development manager. He spent 10 years within the enterprise reseller, solution and distribution ecosystem working closely with IBM Corp., Sun Microsystems Inc., Novell Inc. and Oracle Corp., delivering solutions and services to Fortune 100 companies. His career began with a four-year apprenticeship at Ferranti Computer Systems and Honeywell Control Systems, where he held various technical positions in software and hardware design, electronic manufacturing, business management, sales, marketing, and field engineering.
A member of the United Kingdom Institute of Directors, Criddle holds an engineering industry certificate and a national certificate in mechanical engineering, both from Bracknell College in England; and a higher national certificate in electronic engineering from Farnborough College of Technology, also in England.