Judges

Managing Director, KIN Partners

Simon Oliveira has been at the forefront of many high-profile athlete, brand and commercial property partnerships in the sport and entertainment industries over the past two decades.

He was part of David Beckham’s inner circle for over 15 years, playing a key role in building and establishing his brand. He has also worked closely with Lewis Hamilton, Andy Murray and Muhammad Ali amongst others, and led brand campaigns for Pepsi, adidas, BT, Carlsberg, the International Olympic Committee, The Football Association and many more.

Since 2013, Oliveira has been the Managing Director of KIN Partners, one of the leading independent sports and entertainment management companies globally. KIN has worked alongside some of the biggest icons of recent times - including Beckham, Usain Bolt and Neymar Jr – and manages more than 40 talented young footballers across Europe.

Oliveira also played a crucial role in the formation of OTRO, bringing together the likes of Lionel Messi, Luis Suarez, David Beckham and Zinedine Zidane to create a new global digital platform and content studio. Under his direction, KIN Partners has co-produced cinematic documentaries including Class of '92, I am Bolt and For the Love of the Game.

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