Shortlist

Active & Wellbeing Award

HSBC UK & British Cycling
Our Cycle Hub
LTA
Tennis at Home
Lucozade Sport
Keep Us Moving
Sport England
Join the Movement
Sure
#MoveMoreAtHome
The FA
Heads Up

Agency of the Year

Ear to the Ground
Little Dot Studios
LiveWire Sport
M&C Saatchi Sport & Entertainment
Two Circles
WePlay

Brand or Sponsor of the Year

BT
BT & Home Nations FA's
Santander
Santander & UEFA Champions League
Sony Interactive Entertainment
Sony & Playstation 5
Visa
Visa & Olympic and Paralympic Games
In association with: 

Campaign of the Year

2.6 Challenge
Saving the UK's Charities
Budweiser
Lionel Messi 644
Liverpool FC & Nivea Men
Share The Care
LTA
Play Your Way
Sport England
This Girl Can - Me Again
The FA
Heads Up
In association with: 

Creative Content Award

adidas
Rent-A-Pred
BT
Unlimited Subs
EA SPORTS
There's Only One King
ECB
The Wait
Facebook
Wingmen
Team GB
Love Stories
The R&A
The Open For The Ages
In association with: 

Cutting Edge Award

BT Sport
Matchday Experience
EFL
iFollow
Joymo
Live Streaming for Grassroots Sport
Nurvv
Nurvv Run
Super League Triathlon
SLT Arena Games
In association with: 

Data & Business Impact Award

NFL
NFL Game Pass International & Personas
Rugby League World Cup 2021
Using Data to Drive Ticketing Against the Odds
Sport England
COVID-19 National Leisure Relief Fund
The Race
All-Star Series
UFC
UFC Fight Pass
Velon
Audience Data Strategy
In association with: 

Fan Engagement Award

Cisco
Blue Moon
DHL
Team Behind the Machine
Harlequins & DHL
#MomentsThatDeliver
Kia
#GetRafaMoving & #TakeOn2020
Pepsi
Play Never Stops
The Great Run Company
Virtual Running

International Creativity Award

AC Milan & Roc Nation
From Milan With Love
ATP Tour
This Is Tennis
Chelsea FC
China Studio Show Live
ITF
Fed Cup becomes Billie Jean King Cup
Juventus FC
Chinese New Year
LaLiga
Global ElCl√°sico Hype

Partnership Award

Age UK & Sport England
We Are Undefeatable
Fnatic & BMW
When Ultimates Meet
Harry Kane & Leyton Orient FC
Shirt Sponsorship for Good
Heineken & Formula 1
#SocialiseResponsibly
IRONMAN, Sports Heroes & ROUVY
The IRONMAN Virtual Club
Liverpool FC & Carlsberg
Premier League Champions? Probably.
Old El Paso
#MessFreeChallenge
In association with: 

Sport Podcast Award

Chelsea FC
Chelsea Mike'd Up
Eurosport
The Bradley Wiggins Show
IPC & Allianz
A Winning Mindset - Lessons From The Paralympics
Jake Humphrey
High Performance Podcast
Manchester United FC
UTD Podcast
talkSPORT
Coming in From The Cold
The R&A
The Open Podcasts

Tessa Jowell Community Award

2.6 Challenge
Saving the UK's Charities
Greenhouse Sports
Lockdown Lifeline
Harder Than You Think
Rising Phoenix
PayPal & The FA
The Gift of Football
Premiership Rugby
Respond & Adapt
Women's Sport Trust
Unlocked
In association with: 

(Virtual) Event of the Year

Ascot Racecourse
Royal Ascot At Home 2020
Formula 1
Virtual Grand Prix Series
London Marathon Events
The Virtual 2020 Virgin Money London Marathon
LTA & Jamie Murray
Battle of the Brits
Matchroom Boxing
Fight Camp
UFC
Fight Island
In association with: 

Our Partners

Official Partners
Supporting Partners