Sport Industry Awards


8th September | Evolution London

The industry’s biggest night of the year is officially back in the calendar, as the Sport Industry Awards 2021 returns – live and in-person – this September in what will be the event’s 20th anniversary.

After the 2020 Awards were delivered online for the first time ever, the Sport Industry Awards 2021 will return to Evolution London on 8th September, reuniting the industry for one night that promises not to be missed.

With entries now closed and the Official Shortlist released, attentions now turn to the final night in September where the industry will unite together for one of the first times since the lockdown began in March 2020.

After a summer that is expected to see an ever-increasing return of sport, as well as an Olympic Games and a UEFA European Championship, the Sport Industry Awards 2021 will be the perfect bookend to one of the more tumultuous and challenging periods in our history.

But as the shoots of recovery continue, the night itself now serves as a beacon for us all to share, celebrate and reunite with colleagues and friends. It promises to be the perfect opportunity to come together and mark the resilience of our world-leading industry, because while the stadia and arenas around the world fell silent, you all found new ways to bring the colour and the noise.


And as we gear up for an amazing reunion on 8th September, don't forget the amazing time we had the last time we were all together in 2019...


The Sport Industry Awards 2022 will be held on Thursday 12th May 2022.

Sport Industry Awards 2020

The great and the good of the UK sport industry didn’t get together under one roof for the Sport Industry Awards this year, but instead 18 famous faces from across the world of sport united to help celebrate the sector, as the winners of the Sport Industry Awards 2020 were revealed online for the first time ever.

While the past six months have brought unprecedented challenges for the sport industry, the Sport Industry Awards 2020 celebrated some of the incredible work that was done throughout 2019, with three England national team captains, Harry Kane, Steph Houghton and Joe Root, international stars Siya Kolisi and Eliud Kipchoge, and favourite national heroes including Dina Asher-Smith, Katarina Johnson-Thompson and Maro Itoje – to name a few – helping reveal each one.

The winners of the inaugural Deal of the Year were the IOC and Airbnb, as Airbnb became a Worldwide Olympic Partner, while the recipient of The Integrity and Impact Award founded by Dow Jones Sports Intelligence was revealed to be Megan Rapinoe.