Global Director of Purpose & Impact, SailGP
With nearly 20 years' experience in the industry, last year Fiona joined global purpose-driven sports entertainment league SailGP to help make sustainability essential to the fabric of sport. Fiona was the mastermind behind the development of the Impact League where athletes race to win the ‘race for the future podium’ alongside the main competition – inspiring sustainability action on and off the water and she has even done a TedX talk on the power of sport for good ahead of the COP26 conference.
Fiona has an exceptional track record of shaping social impact strategy and campaigns for some of the world’s most high-profile sports brands and talent. She was the driving force behind Sky’s corporate and social purpose team, The Bigger Picture, and led the Sky Ocean Rescue consumer campaign, which reached an awareness of over 50 million people across Europe and resulted in behavioural change among its customers towards plastics. Fiona is proud to be an Ambassador for Meaningful Business, an advisory board member at 17 Sport and a Non-Executive Board Member of the Manchester Originals a team in the new Hundred tournament shaking up and growing the game of cricket.