American Football

NFL teams turn to AI analytics for player salaries

The NFL is turning to artificial intelligence to advise on player salary and effectiveness in a tie-up with analytics company Pro Football Focus and Amazon Web Services.

Owned by former Cincinnati Bengals player Chris Collinsworth, Pro Football Focus breaks down every player in every game to build a bank of statistics. With Amazon Web Services, the data is collected and analysed to give insights into each player and each position, which can then advise teams as to their most valuable players as well as the positions on the pitch which are most valuable to them.

NFL and Sportradar announce extended partnership

Sportradar has announced an expanded partnership with the NFL to allow the sports data company to distribute official live game data to US-based sports books for the first time..

The extended partnership will allow Sportradar to distribute in-game statistics to more betting operators, including in the fledgling US market, as well as AV streams of live games in selected international markets where betting is legal and regulated.

Kane gets behind NFL Academy

Tottenham Hotspur striker and England captain Harry Kane has signed on as an official ambassador for the NFL’s new UK academy venture.

Having launched in May, the NFL Academy begins operations in September at Barnet and Southgate College, offering student athletes aged 16-18 the opportunity to combine education with life skills and intensive training in the sport under full-time professional coaches.

NFL comes to Tottenham Stadium

The NFL has made its debut at Tottenham Hotspur Stadium with an academy showcase event attended by 150 teenagers.

NFL Academy: Stadium Showcase is the final try-out for selection in the first intake of the NFL Academy, which begins operations in September.

The trials served as the first NFL event at Tottenham’s new stadium, which opened in April. The 62,000-capacity venue will stage its first NFL games later this year when the Chicago Bears take on the Oakland Raiders on 6th October and the Carolina Panthers face the Tampa Bay Buccaneers on 13th October.

NFL launches UK academy venture

NFL UK has launched what it claims will be a first-of-its kind initiative that aims to use American football to create life-changing educational and professional opportunities for young people.

The NFL Academy, which begins operations in September, will offer student athletes aged 16-18 the opportunity to combine education with life skills and intensive training in the sport under full-time professional coaches.

Industry Shorts: ECB, COPA90, NFL, Formula E, ITV

The England and Wales Cricket Board’s non-executive directors have recommended that the governing body’s current Chairman, Colin Graves, should remain in the role for an additional six-month period, until November 2020.

The extension will allow Graves (pictured) to oversee the first season of The Hundred, a new ECB competition that will form a key component of a new five-year strategic plan that has been dubbed ‘Inspiring Generations’.

The recommendation will be put to the ECB’s membership for consideration at the organisation’s annual general meeting on 7th May.

Lycamobile expands ties with NFL’s Jaguars

London-based mobile network operator Lycamobile has sealed an expanded multi-year partnership with the Jacksonville Jaguars that will lead to the NFL American football franchise engaging with UK fans on a number of initiatives.

For the past two years, Lycamobile has served as an official founding partner of the Jaguars in the UK, where the team has played an annual NFL regular-season game since 2013.

The new “multi-million-pound” deal has elevated Lycamobile to the Jaguars’ top-tier corporate partner category, the ‘Jaguars Jamboree’.

Op ed: Stadium of opportunity

The new Tottenham Hotspur Stadium is open at last. With all the delays and frustrations now firmly in the past – though still no naming rights deal in place – Steve Cording, Head of Sponsorship at ESI Media, considers what the venue could mean for London and its growing status as the home of US sports in Europe...

The highly anticipated new Tottenham Hotspur Stadium is testimony to the growing influence and importance of London to American sports.

Jaguars survey highlights NFL’s rise in UK popularity

More than half a million people in the UK are set to tune in to Super Bowl LIII, according to new data released by the Jacksonville Jaguars and partner LGT Vestra US ahead of the weekend's meeting between the New England Patriots and the LA Rams.

The Jags' new survey also revealed that one in three 16-24 year olds in the UK has played or would like to play American Football, with more than half saying they'd feel more likely to participate if the UK had an NFL franchise of its own.


A new ESPN campaign will start airing this week ahead of the Super Bowl. Designed to drive usage of the ESPN app, the work specifically targets UK audiences of American sports. A three-part series will continue with instalments focussing on baseball and basketball over the coming weeks.



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