American Football

Crossing continents: Football vs football

The NFL has launched its second season of ‘Game recognise game’ syndicated video content, in which players from NFL and Premier League / Bundesliga clubs face off and get to know each other via a series of skills-based challenges.

LA-based Englishman Henry Hodgson, NFL VP of international marketing, gave Sport Industry Group the background to the campaign, and explained how it fits with the broader strategies of all the rightsholders concerned…

Kaepernick controversy drives Nike sales

Nike’s online sales have soared by 31% following the release of its latest, divisive ‘Just do it’ spot, according to expert analysts.

It follows reports of widespread protests, including burning of Nike gear, objecting to the inclusion of former NFL star and civil rights activist Colin Kaepernick in the ad.

News of the NFL free agent’s involvement led to an initial 2% drop in Nike’s New York share price, as US president Donald Trump weighed in on the brand’s decision.

JAGS TO LAUNCH UK LIVESTREAM

NFL team Jacksonville Jaguars is to make its four pre-season games available to UK fans via a first-ever live stream.

In what it describes as a “franchise first,” the team will make coverage of the matches available via its digital platforms to audiences across the UK, Mexico and affiliate markets in Jacksonville.

The Jags, which have a strong UK fanbase, claiming the status of the “UK’s home team”, will kick off their pre-season schedule against the New Orleans Saints this week.  

Jags' UK scholars selected

Jacksonville Jaguars has revealed the two winners of its UK scholarship programme.

London students Tasnim El Halimi and Eryk Mocko will each receive full scholarships to a university of their choice.

The Gridiron Grant, awarded by the NFL team in partnership with LGT Vestra, rewards American football fans and players for their support to their local community.

Jacksonville Jaguars launches scholarship

The Jacksonville Jaguars, the UK’s home NFL team, and official UK founding partner, LGT Vestra US, have created a new opportunity offering a university scholarship to two students graduating from the specialist Jaguars JagTag programme, or who are involved in American football in their community.

Called the Gridiron Grant, the latest programme is part of a commitment from the team to collaborate on community projects with the aim of generating a positive impact on the sporting community in the UK through a range of American football related activities.

NFL Flag Football Programme Expands Nationwide

Double Super Bowl champion Osi Umenyiora joined Yorkshire cricketers Jack Brooks and Steven Patterson to help launch the expansion of NFL UK’s Flag football programme across the UK, in partnership with the Subway brand.

The programme has been running in London since 2014 with more than 11,000 children involved since its launch. The initiative aims to help primary school children develop their characters by focusing on the NFL's core values: respect, integrity, responsibility, resilience, and the importance of getting active.

JACKSONVILLE JAGUARS ADDS TRAVEL PARTNER

Ocean Holidays has signed a two-year partnership to become the official travel supplier for the NFL’s Jacksonville Jaguars in the UK.

This partnership means UK customers of Ocean Florida - Ocean Holidays’ Florida specialist - will be able to buy Jacksonville Jaguars NFL holidays, which include tickets and transfers to see the Jaguars at their home stadium, EverBank Field, during the 2018 and 2019 NFL seasons. This is the first time such a package will be on offer from a UK holiday provider.

JagTag awarded Sport England grant

The Jacksonville Jaguars has announced that JagTag, its non-contact American football initiative created for young people, has been awarded a development grant of £42,902 by Sport England as part of Sport England’s Satellite Club Programme. 

JagTag is a non-contact adapted version of American football, played by anyone between the ages of eight and 16, and suitable for all abilities.

The Jacksonville Jaguars will be running eight 30-week satellite clubs in London, Surrey and Kent, for young people aged 11-16 as well as a JagTag Summer Camp.

The Big Interview: Jacksonville Jaguars

As the NFL holds its final two games in England for 2017, Hussain Naqi, senior vice president, international development of the Jacksonville Jaguars speaks about the Jags' commitment to the UK, the club's commercial growth and its investment in grassroots, which will see the launch of a university scholarship...

Your early career in the US was in law, how did you transition from that the international development of an NFL team?

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