American Football

NFL and MLB Players Associations create joint venture

Players from the NFL and MLB are teaming up with a private equity firm, RedBird Capital Partners, in order to capitalise on their name and likeness.

OneTeam Partners LLC, the name of the new company set up by the players’ associations and the private equity firm, will support players capitalising on their likeness and image rights, especially in video games which bear the names and likenesses of players.

Op-Ed: Is the time right for a UK-Based NFL Franchise?

After four more sold-out NFL London Games, Raj Mannick, Head of Yahoo Sport UK, asks if the time is now right for a UK-based NFL franchise.


Four sold out NFL games in the UK this year, millions of passionate fans, a growing university sports league, and a brand-new stadium specifically designed to accommodate American Football. These are just a handful of the factors which give weight to the argument that the UK should have its own NFL franchise, but in truth the number grows year on year.

NFL highlights scale of UK operation with timelapse

The NFL has shown the scale of its UK operation with a timelapse video of the NFL Shop Europe being set up at Wembley Stadium.

Ahead of the final NFL London Games fixture between the Houston Texans and the Jacksonville Jaguars, the on-site Fanatics NFL shop was put together with the process taking five days to complete.

Taking 144 hours to build and stock, the 1800 square metre store employed more than 200 staff and offered more than 500 items to fans attending the game.

Yahoo unveils UK-aimed US sport series

Yahoo Sport has launched a new American Major League Sports series entitled Yahoo Sport Presents… Tailgate.

The series, to be presented by Vick Hope, will tap into the growing UK audience for US sports and will also lean on Yahoo’s American sports knowledge and heritage to deliver interviews and insights for players and pundits as well as UK fans.

Covering latest scores, match reports and highlights from the likes of the NBA and NFL on the Yahoo Sport UK website, the new offering seeks to “explore the US Sports fan experience in the UK.”

NFL launches $3m Helmet Challenge

The NFL has launched a new initiative entitled the NFL Helmet Challenge, designed to create a new helmet to be worn by players in the league.

The challenge will see up to $3 million available to those taking part, including $2 million in grant funding to support the development of a helmet prototype, as well as a $1 million award to the winner.

Peter Crouch put through his paces by Jacksonville Jaguars

Peter Crouch has joined up with the Jacksonville Jaguars to shoot a series of educational videos aimed at helping the British public understand American football.

The former England international, along with Jaguars legends Mark Brunell and Tony Boselli, starred in the show entitled 'That Peter Crouch American Football Show', which will feature four episodes across the next few weeks.

The series will see Crouch put through his paces in an American Football 101 lesson, giving him a crash course in the rules of the game and competing in a set of practice drills.

Dallas Cowboys harness 5G and AR for the new NFL season

The Dallas Cowboys’ AT&T Stadium has become the USA’s first 5G enhanced stadium, harnessing the tech as well as augmented reality (AR) for fan engagement purposes.

For the start of the new NFL season, where the Cowboys beat the New York Giants in their opener, fans at the AT&T Stadium were treated to a number of AR activations made possible by faster connection speeds.

Seven League land social media brief with Minnesota Vikings

The Minnesota Vikings have hired Seven League to run the NFL team’s UK and German social media accounts.

The digital sports consultancy announced that it will be running ‘bespoke channels on Instagram, Facebook and Twitter,’ including localised content from social media editors based on the ground in both countries - ensuring content is created in the relevant language and fits the right timezone.

NFL teams turn to AI analytics for player salaries

The NFL is turning to artificial intelligence to advise on player salary and effectiveness in a tie-up with analytics company Pro Football Focus and Amazon Web Services.

Owned by former Cincinnati Bengals player Chris Collinsworth, Pro Football Focus breaks down every player in every game to build a bank of statistics. With Amazon Web Services, the data is collected and analysed to give insights into each player and each position, which can then advise teams as to their most valuable players as well as the positions on the pitch which are most valuable to them.

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