Athletics

ASICS lands new EMEA CEO

ASICS has become the latest sportswear brand to announce a new CEO.

Amid a series of shake-ups, the running specialist has announced that Alistair Cameron - who has been CEO of ASICS EMEA since 2009 - has decided to leave the company and has been replaced in the role by Carsten Unbehaun, who has been at the company since 2002.

Behind the Awards: Samsung x Tough Mudder

As entries open for the Sport Industry Awards 2020, we're going Behind the Awards to take a look back at the winners over the last few years. What made them successful? How do they stand out from the crowd? And what has life been like since they picked up the award?

This time we’re talking to those behind Samsung x Tough Mudder, winner of the Experiential Marketing Award at the Sport Industry Awards 2019.

UKAD to investigate UK athletes linked to Alberto Salazar

UKAD is to review whether it takes action to investigate British athletes who worked with banned former Nike Oregon Project (NOP) coach Alberto Salazar.

The well-known coach was given a four-year suspension earlier this year as a result of a US Anti-Doping Agency (USADA) investigation, and WADA President, Sir Craig Reedie, announced that his organisation would investigate all athletes connected to the coach of the NOP, which was closed down in the wake of the scandal.

London Marathon to look for new headline sponsor

London Marathon Events has announced that headline sponsor Virgin Money will not be renewing its deal when the current contract runs out after the 2021 edition of the race.

The next London Marathon in 2020 will see the event celebrate its 40th race, having started in 1981 while the partnership between the event and Virgin, meanwhile, will register its tenth year. The agreement began in 2010 simply with Virgin before the partnership was extended with Virgin Money from 2014 onwards. In that time the race has raised over half a billion for charity.

INEOS 1:59 notches landmark viewing figures

Eliud Kipchoge's historic 1:59:40 marathon run, which saw him become the first human in history to run under two hours, was watched around the world as the INEOS 1:59 Challenge recorded landmark viewing figures.

An incredible 4.9m viewers watched the YouTube stream of the event alone, with a live peak of 779k coming at the moment Kipchoge crossed the finish line.

Regionally, 49 broadcasters aired the event on their channels, with an estimated reach of 500m across 200 territories, while INEOS claim that 120,000 people arrived at the Prater in Vienna to watch live in person.

Nike closes controversial Oregon Project

Nike has shut down its Nike Oregon Project less than two weeks after controversial coach Alberto Salazar was banned from athletics for four years.

The coach’s ban following the results of a lengthy USADA investigation had become a “distraction”, the sportswear company said, adding that the situation had become “an unfair burden” on Nike Oregon Project athletes.

Nike moved to take down the project’s website and social media channels, and said that it will help its athletes to find alternative coaching arrangements.

BBC secures IAAF World Championship rights for 2021 and 2023

The BBC has secured the media rights to the 2021 and 2023 IAAF World Athletics Championships.

The broadcaster has committed to covering the IAAF’s flagship event when it heads to Eugene, Oregon in the USA in 2021, and to Budapest in 2023, ensuring it will remain on free-to-air TV in the UK.

The news follows on from the corporation’s coverage of the Doha event, where IAAF President Sebastian Coe was critical of BBC presenter Gabby Logan, whom he accused of highlighting poor crowds in the Khalifa International Stadium during the opening days of the event. 

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