Athletics

ADIDAS TO SPONSOR MANCHESTER MARATHON

Adidas has agreed a deal to become title sponsor of the Manchester Marathon, the UK’s second largest marathon.

The agreement will see the sportswear giant become the title partner for the 2023 adidas Manchester Marathon, which will take place on Sunday 16th April. The vision of the event is to continue focussing on equal opportunities and growing running communities and assisting runners of all abilities with a range of training support and expertise.

BIRMINGHAM 2022 CONFIRMS NEW SPONSORS

The Birmingham 2022 Commonwealth Games has announced the addition of two new companies to its portfolio of sponsors.

Security solution and crowd management company FGH Security has been announced as the official stewarding provider and, as such, will provide services at venues across the West Midlands during the games.

Additionally, humanitarian charity RE:ACT has been announced as the official military veteran provider. Under terms of the agreement, RE:ACT will deploy 500 'Games Responders' across four venues in order to support the security workforce.

 

Yath Gangakumaran leaves Formula 1

After four and a half years in the role, Formula 1's Director of Strategy and Business Development has announced he is leaving his position.

Prior to Formula 1, Gangakumaran was a senior strategist at Sky Sports, working on European growth and channel development, including the switch in the UK from numerical to genre-based channels and subsequent change in pricing and packaging.

Chief Executive of UK Athletics resigns

UK Athletics, the governing body for athletics in the UK, have announced that its chief executive, Joanna Coates (left), and Sara Symington (right), the head of performance, have both resigned from their positions.

Coates, who joined from England Netball in March 2020, came at a difficult time as it was just a few days after Tokyo 2020 had been postponed due to the global pandemic. Also, a long-term partnership with the BBC expired leaving the sport without a broadcast partner meaning that Olympic trials had to be watched via a website link.

TCS Launch Marathon App for Combined Mass and Virtual Event

TCS, a global IT services organisation, has announced that the official 2021 Virgin Money London Marathon app is now available to download from the iOS App Store and Google Play Store.

This year’s event will be the first London Marathon to include more than 40,000 participants expected on the historic London course and an additional 40,000 taking part virtually from across the world via the app.

This revolutionary approach to mass participation events means this year’s event is set to be the biggest, and most inclusive, marathon in history.

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