Athletics

UK Athletics announces Zara Hyde Peters as CEO

UK Athletics has announced Zara Hyde Peters as the organisation's new CEO.

The former distance runner who competed for Great Britain in endurance events as well as representing England at the 1994 Commonwealth Games worked for UK Athletics between 2000 and 2008 before leading British Triathlon as CEO.

During her time at British Triathlon, she oversaw a growth in participation as well as producing Team GB’s first ever Olympic medals in the discipline in 2012.

She will succeed Niels de Vos as CEO.

Allyson Felix agrees 'holistic' Athleta deal

US athletics star Allyson Felix has signed an innovative partnership with performance apparel brand Athleta, through which she will receive the same financial benefits if she takes a break from the sport for maternity leave.

Felix, who has won six Olympic gold medals in track events, previously had an endorsement deal with Nike, which ended in December 2017.

Felix now becomes Athleta’s first-ever sponsored athlete and the partnership is designed to empower women and girls through sport. Athleta, which is owned by Gap, will be Felix’s exclusive supplier of apparel.

Nike launches Joyride shoe technology 

Nike fills shoes with tiny beads as the organisation unveils new Joyride Technology to maximise comfort 

Nike claims that the Joyride system, which will sit alongside it’s Air and Ultraboost soles, will be more comfortable by using new engineering techniques that allow the bottom of the shoes to be packed out with thousands of little beads.

The beads sit in the sole of the shoe and arrange themselves around the wearer's feet as they run or walk. That allow the shoes to personalise themselves around the shape of the foot and absorb the impact. 

Virgin Sport & JUST Goods team up on London 10K anti-plastic drive

Will Smith and Richard Branson have announced a new partnership between their respective JUST Goods and Virgin Sport brands to replace all single-use plastic bottles at the finish line with JUST Water cartons during Sunday’s ASICS London 10K.

The eco-friendly initiative will also result in an additional 40,000 single-use plastic bottles being removed from the route.

Some 500,000 single-use plastic bottles will be removed from all Virgin Sport events in 2019, including the Hackney Half Marathon and the Oxford Half Marathon.

Tenzing launches anti-pollution tool for runners

Energy drinks brand Tenzing has staged its first-ever Clean Air Run to mark the launch of its new Clean Air Tool.

The run began in one of the most polluted areas of London and finished in one of the cleanest. Tenzing has teamed up with King’s College London on the Clean Air Tool, which is designed to help runners find clean-air runs in the capital.

The tool, which is available on mobiles, also allows runners to create their own route and offers challenges to find the cleanest routes in the city.

IAAF rebrands as World Athletics

The International Association of Athletics Federations (IAAF) has rebranded itself as World Athletics and revealed a new logo to reflect its name change.

The governing body said that the change is in line with its restructuring and governance reform agenda in recent years to represent a “modern, more creative and positive face” for athletics.

The IAAF Council added that the new brand makes the sport more accessible to a broader audience and allows the body to clearly communicate its mission as the "leader of athletics".

Shock Absorber backs This Mum Runs

Shock Absorber has been unveiled as the sports bra partner of women’s running community This Mum Runs.

As an official supporter of This Mum Runs, Shock Absorber will educate the community about the importance of wearing the correct sports bras while running. Product launches and news will be shared across This Mum Runs’ digital channels as part of the agreement.

This Mum Runs has 50,000 members and organises hundreds of free weekly runs led by Run Angels, specially-trained local volunteers who plan run routes and ensure members feel welcome and safe.

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