Virgin Sport & JUST Goods team up on London 10K anti-plastic drive

Will Smith and Richard Branson have announced a new partnership between their respective JUST Goods and Virgin Sport brands to replace all single-use plastic bottles at the finish line with JUST Water cartons during Sunday’s ASICS London 10K.

The eco-friendly initiative will also result in an additional 40,000 single-use plastic bottles being removed from the route.

Some 500,000 single-use plastic bottles will be removed from all Virgin Sport events in 2019, including the Hackney Half Marathon and the Oxford Half Marathon.

Tenzing launches anti-pollution tool for runners

Energy drinks brand Tenzing has staged its first-ever Clean Air Run to mark the launch of its new Clean Air Tool.

The run began in one of the most polluted areas of London and finished in one of the cleanest. Tenzing has teamed up with King’s College London on the Clean Air Tool, which is designed to help runners find clean-air runs in the capital.

The tool, which is available on mobiles, also allows runners to create their own route and offers challenges to find the cleanest routes in the city.

IAAF rebrands as World Athletics

The International Association of Athletics Federations (IAAF) has rebranded itself as World Athletics and revealed a new logo to reflect its name change.

The governing body said that the change is in line with its restructuring and governance reform agenda in recent years to represent a “modern, more creative and positive face” for athletics.

The IAAF Council added that the new brand makes the sport more accessible to a broader audience and allows the body to clearly communicate its mission as the "leader of athletics".

Shock Absorber backs This Mum Runs

Shock Absorber has been unveiled as the sports bra partner of women’s running community This Mum Runs.

As an official supporter of This Mum Runs, Shock Absorber will educate the community about the importance of wearing the correct sports bras while running. Product launches and news will be shared across This Mum Runs’ digital channels as part of the agreement.

This Mum Runs has 50,000 members and organises hundreds of free weekly runs led by Run Angels, specially-trained local volunteers who plan run routes and ensure members feel welcome and safe.

ASICS opens new EMEA HQ, releases Sustainability Report

Japanese sportswear manufacturer ASICS has opened its new EMEA headquarters in Greater Amsterdam, while it has also released its 2018 Sustainability Report detailing its progress towards medium and long-term targets.

The company’s new headquarters are designed to reflect its ‘Sound Mind in a Sound Body’ philosophy and support the physical and mental well-being of its employees.

It is hoped the use of space, light and natural materials, as well as fitness and well-being facilities, will encourage movement and reduce stress at the new office.

INEOS to support Kipchoge’s marathon record attempt

UK chemicals firm INEOS is stepping up its investment in sport by backing Kenyan long-distance runner Eliud Kipchoge in his latest attempt to run the world's first sub-two-hour marathon.

The INEOS 1:59 Challenge will take place in late September or early October, with a venue currently being decided. A number of options that offer a flat-looped circuit are being considered for Kipchoge, who last month won his fourth London Marathon title.

London Marathon donations rocket

London Marathon charity donations through Virgin Money Giving, the race’s official fundraising partner, rocketed by more than 20% year-on-year for yesterday’s event.

Virgin Money, also the title sponsor of the 2019 London Marathon, said that total donations for the event had reached £63.7m by Friday, already setting a world record for an annual single-day fundraiser.

The average raised per runner was expected to smash last year’s total of £2,100, organisers added.


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