Baseball

MLB details fan experience plans for London Series

Major League Baseball has revealed its fan experience plans for the Mitel & MLB present London Series, including London Yards, a three-day festival at Truman Brewery designed to celebrate all things baseball.

Running from 28th to 30th June, London Yards is aligned with the two-game series between the Boston Red Sox and the New York Yankees which will take place at London Stadium on 29th and 30th June.

Sportradar in global MLB deal

Sports data and integrity specialist Sportradar has announced a multi-year global partnership with Major League Baseball (MLB).

The deal aims to enhance and expand distribution of MLB’s real time game statistics around the globe.

The MLB's partnership with the Swiss-based firm is to start with the 2019 season and covers media and gaming rights at both international and domestic levels.

Sportradar is to have exclusive distribution rights for official MLB game statistics across international markets outside the US.

Fanatics joins Nike and MLB in multi-year deal

Fanatics, Major League Baseball (MLB) and Nike have announced a new, 10-year global partnership that will see the sportswear giant become the official Uniform and Footwear Supplier to the MLB.

Under the three-way cooperation agreement, Nike will become the exclusive provider of all MLB on-field uniforms, along with baselayer, game-day outerwear and all training apparel for the 30 MLB clubs, with all the kit to be manufactured and distributed by Fanatics.

The deal will start in the 2020 season and will provide MLB players with uniforms developed by Nike’s team of designers.

Mitel named title partner of historic MLB London Series

Canadian telecomms firm Mitel has been announced as the title partner of Major League Baseball’s (MLB’s) first two London Series’ in 2019 and 2020.

The deal expands a multi-year partnership inked in February this year, which saw Mitel become the MLB’s Official Technology & Communications Partner, adding to existing relationships with a number of teams in the league.

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