Audience revealed for MLB’s YouTube debut

A peak audience of more than 200,000 viewers tuned in to watch Major League Baseball’s (MLB) first live stream of a game via its official YouTube channel.

Data provided by YouTube’s parent company, Google, to the Morning Consult media company revealed that the game on 18th July between the Philadelphia Phillies and Los Angeles Dodgers attracted a total of more than two million views.

The Phillies emerged with a thrilling 7-6 win in the game, which is the first of 13 MLB to be shown exclusively live on the video-sharing website in the second half of the 2019 season.

MLB London Series sets records

Major League Baseball (MLB) has announced that its 2019 London Series between the Boston Red Sox and New York Yankees delivered record merchandise sales for one day at a single venue.

The two games at London Stadium also surpassed three-day MLB All-Star merchandise sales figures dating back to the 2008 fixture in New York. The league did not disclose specific details of the sales.

London Stadium transforms into baseball park

London Stadium’s playing surface has been covered with more than 140,000 square feet of artificial turf ahead of this month’s Major League Baseball (MLB) international series.

Boston Red Sox and New York Yankees will play two games at the former Olympic Stadium – now home to West Ham United – on 29th-30th June.

It will be the first time the two teams have played each other on artificial turf in the 2,200-game history of the fixture, as they prepare to compete on synthetic material imported from France.

CSM brings in Jimmy Carr to promote MLB’s London Series

CSM Sport & Entertainment has teamed up with fellow Chime agency, VCCP, to launch a series of social films featuring comedian Jimmy Carr to promote the forthcoming Mitel & MLB present London Series 2019.

The spots intend to engage audiences across the UK as part of a wider campaign managed by CSM, which in December was appointed by Major League Baseball to support the London Series.

MLB details fan experience plans for London Series

Major League Baseball has revealed its fan experience plans for the Mitel & MLB present London Series, including London Yards, a three-day festival at Truman Brewery designed to celebrate all things baseball.

Running from 28th to 30th June, London Yards is aligned with the two-game series between the Boston Red Sox and the New York Yankees which will take place at London Stadium on 29th and 30th June.

Sportradar in global MLB deal

Sports data and integrity specialist Sportradar has announced a multi-year global partnership with Major League Baseball (MLB).

The deal aims to enhance and expand distribution of MLB’s real time game statistics around the globe.

The MLB's partnership with the Swiss-based firm is to start with the 2019 season and covers media and gaming rights at both international and domestic levels.

Sportradar is to have exclusive distribution rights for official MLB game statistics across international markets outside the US.

Fanatics joins Nike and MLB in multi-year deal

Fanatics, Major League Baseball (MLB) and Nike have announced a new, 10-year global partnership that will see the sportswear giant become the official Uniform and Footwear Supplier to the MLB.

Under the three-way cooperation agreement, Nike will become the exclusive provider of all MLB on-field uniforms, along with baselayer, game-day outerwear and all training apparel for the 30 MLB clubs, with all the kit to be manufactured and distributed by Fanatics.

The deal will start in the 2020 season and will provide MLB players with uniforms developed by Nike’s team of designers.


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