NBA side the Dallas Mavericks will accept bitcoin for fans purchasing tickets and merchandise online.
The Mavs will become the second NBA team to accept cryptocurrency as a method of payment after the Sacramento Kings launched a similar scheme last year. The Kings partnered with MiningStore.com to launch their initiative just over a year ago, while the Mavericks have partnered with blockchain payment service provider BitPay.
The NBA has announced fixtures for the 2019/20 regular season, which will feature a record 48 prime time games in Europe, the Middle East and Africa as part of the league’s ‘NBA Saturdays’ and ‘NBA Sundays’ primetime initiative.
A prime time game scheduled for 8pm CET will be available to fans on both Saturdays and Sundays from the start of the season in a drive to ensure that UK and European fans of the sport can see more of action during the evenings at weekends.
Cryptocurrency platform StormGain has become the new official sleeve partner of Premier League club Newcastle United.
The deal covers Newcastle’s first-team shirts until the end of the 2019/20 season. StormGain, which recently launched a new trading and investing mobile application, will also have branding exposure around the club’s St James’ Park stadium and training centre.
StormGain will provide Newcastle fans with various offers and engagement opportunities, such as competitions to win match tickets and signed merchandise, as well as meet-and-greets with players.
The NBA, together with the National Basketball Players Association (NBPA) and gaming supplier Highlight Games Limited, has launched an exclusive virtual sports betting game that will utilise actual NBA highlights and footage.
‘NBA Last 90’ will debut in US and European gaming and lottery markets during the 2019/20 NBA season. The game will feature an archive of NBA highlights and footage from recent seasons and will offer players a unique virtual sports gaming experience.
French football star Kylian Mbappé has been unveiled as a global ambassador for organic baby and children’s food brand Good Goût.
Mbappé, who plays for Paris Saint-Germain, will represent the Good Goût Kidz range, which will be in stores across Europe from the middle of June.
The partnership will initially run for two years. Mbappé and Good Goût will work on joint activities surrounding the launch of the 20-year-old’s upcoming foundation.
Beats by Dre has marked the launch of its new Powerbeats Pro wireless fitness headphones range with a new campaign spot directed by Hollywood filmmaker Hiro Murai.
British boxer Anthony Joshua, Chelsea footballer Eden Hazard, US women's football star Alex Morgan, basketball legend LeBron James, tennis ace Serena Williams and gymnast Simone Biles are just some of the superstars who feature in ‘Unleashed'.
Nike has experienced a 1.7% drop in its share price - equivalent to $1.1bn - following an incident that saw NCAA star Zion Williamson injured by the collapse of his shoe during a live TV game.
The Duke Blue Devils freshman, expected to be the top draft pick in the NBA this year, sprained his knee and was forced to sit out the rest of a game attended by the likes of Jay-Z and Barack Obama.
The former US President later wished Williamson, a huge rising star in the US, a “speedy recovery” on Twitter.
The NBA has become the first western rightsholder to partner with ByteDance, the Chinese start-up whose AI-powered content platforms are driving rapid worldwide growth.
The multi-year agreement will see NBA videos ranging from game highlights, behind-the-scene clips and news delivered across ByteDance’s social media platforms, which include Douyin, Toutiao and Xigua Video.
The NBA has agreed its first-ever betting data partnership in the United States with sports data providers Sportradar and Genius Sports.
The three-year partnerships open the door for Sportradar and Genius Sports to distribute official NBA betting data to licensed sports betting operators in country.
The deals, whch will come into effect from this NBA season, cover official betting data for all NBA and WNBA games, encompassing preseason fixtures, regular season matches and the playoffs.
Française des Jeux (FDJ) has been confirmed as the NBA’s first official European gaming partner in a multiyear partnership.
FDJ, the operator of France’s national lottery, will now become the National Basketball Association’s official gaming partner in France, the NBA’s first in Europe.
The deal will allow millions of fans in France to keep up-to-date with the NBA thanks to the sports gaming operators’ ParionsSport platform, uniting NBA followers and Française des Jeux customers across the country.
The Sport Industry Daily
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