The British Basketball League (BBL) has today announced that Miami based alternative investment firm, 777 Partners, has invested £7 million in return for a 45% stake in the professional league.   

Today’s announcement marks the initial phase of funding at £7 million, serving as a defining moment for the future of basketball in the United Kingdom. The investment will be used to deliver an ambitious plan that will span the entirety of the sport – from community grassroots through to the overall infrastructure of the elite game in the UK.  


The agreement will see the NBA, WNBA and NBA G League use Sportradar’s global and wide-ranging capabilities to grow U.S. operations, increase their international footprint and drive fan engagement.

This agreement with the NBA, WNBA and NBA G League also maintains Sportradar as the exclusive provider of NBA data worldwide that will help fans across the globe engage with the three leagues. 

Sportradar to use Fraud Detection system at FIBA 3x3

FIBA 3x3, the successful discipline that celebrated its Olympic debut at Tokyo 2020 this summer, has become the latest sport to sign up for Sportradar Integrity Services’ Universal Fraud Detection System (UFDS).

As part of an initial one-year deal, Sportradar Integrity Services will monitor global FIBA 3x3 basketball competitions, including the World Cup, Zone Cups, the World Tour, and the Women’s Series, among others, covering more than 2,800 games each season.

NBA and Coinbase sign partnership deal

Coinbase, the publicly traded crypto exchange has announced a new partnership with the NBA.

The NBA’s tie-up with Coinbase is reminiscent of Major League Baseball (MLB) inking a deal with crypto exchange FTX that went live in July.

The exclusive deal, which extends to the Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball, sees Coinbase become its first ever cryptocurrency platform partner

NBA reveals restart explainer short

The NBA has unveiled a short explainer video as it gears up for it's 'restart' in a bio-secure bubble at Disneyland Orlando.

The association is set to return on 30th June, with 22 teams heading to the 'bubble' for an intial abridged regular season of eight fixtures, before the final Playoff places are confirmed.

Barring any close finishes for the 8th seed - in which case a small 'play-in' tournament will take place - the Playoffs will then proceed as standard.

The games will have no fans and teams will be subject to regular coronavirus testing throughout. 


Nike in powerful Kobe Bryant tribute

Nike has paid tribute to the late Kobe Bryant with a moving homage to the LA Lakers great’s career.

The new social media spot, Mamba Forever, shows how the basketballer’s career will be immortalised thanks to his multitude of iconic moments and achievements.

The untimely death of the player, known as Black Mamba, precipitated an outpouring of grief and tributes from across the sporting world and on the day a memorial service was held for Bryant, Nike unveiled its own simple yet powerful homage.

Toronto Raptors in first ever hijab launch

Reigning NBA Champions the Toronto Raptors have become the first major league sports team to sell a branded hijab, in a move aimed at celebrating their diverse fanbase.

The Raptors, the first Canadian team to win an NBA Championship, unveiled the Nike Pro Hijab and immediately placed it on sale in its on-site megastore. The hijab features the team’s iconic claw logo on one side, with a Nike swoosh adorning the other.

The item was launched alongside a shortform social video featuring the Hijabi Ballers, a Toronto-based basketball club for Muslim women and girls.


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