Nike shoe fail sees share price drop

Nike has experienced a 1.7% drop in its share price - equivalent to $1.1bn - following an incident that saw NCAA star Zion Williamson injured by the collapse of his shoe during a live TV game.

The Duke Blue Devils freshman, expected to be the top draft pick in the NBA this year, sprained his knee and was forced to sit out the rest of a game attended by the likes of Jay-Z and Barack Obama.

The former US President later wished Williamson, a huge rising star in the US, a “speedy recovery” on Twitter.


The NBA has become the first western rightsholder to partner with ByteDance, the Chinese start-up whose AI-powered content platforms are driving rapid worldwide growth.

The multi-year agreement will see NBA videos ranging from game highlights, behind-the-scene clips and news delivered across ByteDance’s social media platforms, which include Douyin, Toutiao and Xigua Video.

NBA in unprecedented betting deal

The NBA has agreed its first-ever betting data partnership in the United States with sports data providers Sportradar and Genius Sports.

The three-year partnerships open the door for Sportradar and Genius Sports to distribute official NBA betting data to licensed sports betting operators in country.  

The deals, whch will come into effect from this NBA season, cover official betting data for all NBA and WNBA games, encompassing preseason fixtures, regular season matches and the playoffs. 

NBA in first Euro gaming deal

Française des Jeux (FDJ) has been confirmed as the NBA’s first official European gaming partner in a multiyear partnership.

FDJ, the operator of France’s national lottery, will now become the National Basketball Association’s official gaming partner in France, the NBA’s first in Europe.

The deal will allow millions of fans in France to keep up-to-date with the NBA thanks to the sports gaming operators’ ParionsSport platform, uniting NBA followers and Française des Jeux customers across the country.


The NBA and Norwegian Air have announced a partnership that sees the airline named Presenting Partner of the NBA London Game 2019.  

Norwegian will receive prominent brand exposure including event logo inclusion, on court and in-arena signage and create bespoke content with NBA legends.

As part of the partnership, Norwegian will offer fans the chance to win tickets to the NBA London Game 2019 presented by Norwegian.  In addition, they will give fans the opportunity to travel to a 2018-19 regular-season NBA game in the United States.  

NBA innovates with micro-streaming

US basketball fans will now be able to purchase a single quarter of a game via the NBA’s streaming service, the league has announced.

The move makes the NBA the first major sports provider to offer “micro-transactions” of this kind, with the quarter-game content set to be priced at under two US dollars.

NBA Digital is also developing an option to enable fans to purchase 10 minutes of real-time game access, with details set to be announced in coming months.

Beats signs landmark NBA deal

Beats by Dr. Dre (Beats) has signed a major new, multi-year partnership with the National Basketball Association (NBA), which will make the company the official headphone, wireless speaker and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League and USA Basketball from October 2018.

BT Sport relinquishes UFC and NBA rights

BT Sport has confirmed that it has stepped away from negotiations to retain its UK and Ireland broadcast rights to the NBA and UFC ultimate fighting championships.

The telecoms giant says it is unwilling to pay “more than the rights are worth to us,” as it continues to focus on its core football and rugby content, as well as on “broadcast innovation,” especially in the area of 5G.


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