Boxing

Industry Shorts: Barney Francis, DAZN, WTA, Tottenham

Barney Francis has been promoted to the new role of Chief Executive Officer of Future Sport at Sky and will report to Chief Executive Jeremy Darroch.

The role will focus on the changing world of sport, with Francis (pictured) to work with colleagues across both Sky and NBCUniversal to look at growth opportunities for Comcast. Comcast, the parent company of NBCUniversal, acquired Sky last year for $39bn.

Joshua x William Hill TV spot

William Hill has launched a new advertising campaign featuring boxing’s unified world heavyweight champion Anthony Joshua.

The bookmaker claims the new multimedia campaign is the first of its kind for the company as it is brand-led and weighted towards more post-watershed TV spots, as well as cinema and outdoor platforms, rather than having a traditional focus on live football. 

Beats by Dre’s Powerbeats Pro ‘Unleashed’

Beats by Dre has marked the launch of its new Powerbeats Pro wireless fitness headphones range with a new campaign spot directed by Hollywood filmmaker Hiro Murai.

British boxer Anthony Joshua, Chelsea footballer Eden Hazard, US women's football star Alex Morgan, basketball legend LeBron James, tennis ace Serena Williams and gymnast Simone Biles are just some of the superstars who feature in ‘Unleashed'.

DAZN to stream Joshua's US debut

DAZN has confirmed that Anthony Joshua’s first US fight in June will be carried exclusively on its streaming platform in the American market.

Joshua is set to face fellow undefeated American heavyweight Jarrell Miller at New York’s Madison Square Garden on Saturday 1st June.

The bout will be streamed live over the DAZN OTT platform, which launched in the US last summer, following the agreement of $1bn, 16-fight deal with Matchroom Boxing USA.

JOE launches boxing show with Carl Frampton

Media company JOE has unveiled a new boxing show, ‘TKO’, hosted by two-weight world champion Carl Frampton and boxing journalist and presenter Chris Lloyd.

The programme is one of a number being launched by JOE in 2019 as it seeks to expand its ‘JOE Presents’ slate of original, long-form and multi-platform productions. Similar football and gaming shows are currently in pre-production.

Frampton to headline Sport Industry NextGen Unlocked celebration

Northern Ireland boxer Carl Frampton has been confirmed among the guest speakers for the Sport Industry NextGen Unlocked celebration on Thursday, 7th February.

The annual event, which introduces the new cohort of Sport Industry NextGen Leaders, will see Frampton joined on stage at the Village Underground venue in east London by alumni from the four years of the prestigious professional development programme.

Frampton inks Everlast deal

Everlast Worldwide has announced a two-year equipment deal with Northern Irish Featherweight boxing champion Carl Frampton.

The agreement, which comes ahead of the fighter’s World Championship bout on 22nd December, makes Frampton Everlast’s latest global ambassador as the manufacturer, marketer and licensor of boxing, MMA and fitness equipment continues its UK push.

The partnership will focus on spearheading the brand’s progression in the UK market through content generation, brand marketing initiatives and inspiring the next generation of champions.

Chabuddy G vs Eddie Hearn

In the build-up to the weekend's heavyweight clash between Anthony Joshua OBE and Alexander Povetkin at Wembley Stadium Connected by EE, Soapbox has produced a piece of content with one of the UK’s most prestigious businessmen and entrepreneurs, Chabuddy G, to teach boxing promoter Eddie Hearn the real art of promotion... 

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