Scottish Rugby has struck a six-year extension to its partnership with kit supplier Macron.
The “seven-figure deal” will run until at least June 2026, representing a significant increase in the value of the partnership that was agreed in 2016, according to the national association.
Barney Francis has been promoted to the new role of Chief Executive Officer of Future Sport at Sky and will report to Chief Executive Jeremy Darroch.
The role will focus on the changing world of sport, with Francis (pictured) to work with colleagues across both Sky and NBCUniversal to look at growth opportunities for Comcast. Comcast, the parent company of NBCUniversal, acquired Sky last year for $39bn.
William Hill has launched a new advertising campaign featuring boxing’s unified world heavyweight champion Anthony Joshua.
The bookmaker claims the new multimedia campaign is the first of its kind for the company as it is brand-led and weighted towards more post-watershed TV spots, as well as cinema and outdoor platforms, rather than having a traditional focus on live football.
Beats by Dre has marked the launch of its new Powerbeats Pro wireless fitness headphones range with a new campaign spot directed by Hollywood filmmaker Hiro Murai.
British boxer Anthony Joshua, Chelsea footballer Eden Hazard, US women's football star Alex Morgan, basketball legend LeBron James, tennis ace Serena Williams and gymnast Simone Biles are just some of the superstars who feature in ‘Unleashed'.
DAZN has confirmed that Anthony Joshua’s first US fight in June will be carried exclusively on its streaming platform in the American market.
Joshua is set to face fellow undefeated American heavyweight Jarrell Miller at New York’s Madison Square Garden on Saturday 1st June.
The bout will be streamed live over the DAZN OTT platform, which launched in the US last summer, following the agreement of $1bn, 16-fight deal with Matchroom Boxing USA.
Media company JOE has unveiled a new boxing show, ‘TKO’, hosted by two-weight world champion Carl Frampton and boxing journalist and presenter Chris Lloyd.
The programme is one of a number being launched by JOE in 2019 as it seeks to expand its ‘JOE Presents’ slate of original, long-form and multi-platform productions. Similar football and gaming shows are currently in pre-production.
Northern Ireland boxer Carl Frampton has been confirmed among the guest speakers for the Sport Industry NextGen Unlocked celebration on Thursday, 7th February.
The annual event, which introduces the new cohort of Sport Industry NextGen Leaders, will see Frampton joined on stage at the Village Underground venue in east London by alumni from the four years of the prestigious professional development programme.
Straight from a TV ad shoot, Usain Bolt dropped in to surprise gym goers at nearby Studio Lagree in Canary Wharf, London and their special running class became super intense.
Everlast Worldwide has announced a two-year equipment deal with Northern Irish Featherweight boxing champion Carl Frampton.
The agreement, which comes ahead of the fighter’s World Championship bout on 22nd December, makes Frampton Everlast’s latest global ambassador as the manufacturer, marketer and licensor of boxing, MMA and fitness equipment continues its UK push.
The partnership will focus on spearheading the brand’s progression in the UK market through content generation, brand marketing initiatives and inspiring the next generation of champions.
Golden Boy Promotions and DAZN have announced a five-year global partnership, that brings boxer Saul “Canelo” Alvarez to the live and on-demand service for his next 11 fights.
The deal with Canelo is the richest contract for an athlete in sporting history, reported to be worth a minimum $365 million.
The Sport Industry Daily
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