Industry Shorts: The Hundred, Amazon, Manchester City

KP Snacks has been announced as the new official team partner for The Hundred, the new competition launched by the ECB that is set to debut next summer.

KP Snacks has signed a long-term partnership, which will be designed to help grow cricket and get families active. A series of multi-channel marketing activities will be launched to promote the partnership, with the two parties to support KP Snacks’ ‘Our Taste for Good’ programme.

Kia renews Oval deal

South Korean car manufacturer Kia has sealed a four-year extension to its partnership with Surrey County Cricket Club, until the end of 2024.

The deal will ensure the club’s home stadium will retain its Kia Oval name. The two parties’ initial agreement for the iconic venue began at the start of 2011, with the extension ensuring the naming-rights partnership is now one of the longest in UK sport.

Under the agreement, Kia will also continue to have its brand emblazoned across the club’s shirts, a well as various places around the London stadium.

Lord’s to turn red in support of Ruth Strauss Foundation

Lord’s Cricket Ground in London will turn red in support of the Ruth Strauss Foundation on day two of the second Specsavers Ashes Test between England and Australia on 15th August.

With the England and Wales Cricket Board (ECB), Lord’s and the Marylebone Cricket Club backing the initiative, players from both sides will wear special commemorative shirts that will include the Ruth Strauss Foundation logo and red numbers, as well as red caps.

ECB hails impact of Cricket World Cup

The ECB has revealed that over 800,000 tickets were sold for this year’s Cricket World Cup as the tournament reached a dramatic conclusion with England’s victory over New Zealand at Lord’s.

Over 210,000 people bought a ticket to attend a match for the first time, with over 12,000 tickets having also been donated to children through the tournament’s Schools Programme.


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