Cricket

Edgbaston teams up with SecuTix, The Ticket Factory

Birmingham’s Edgbaston Stadium has appointed SecuTix and The Ticket Factory as its official ticketing partners.

The two companies jointly pitched for the contract with the home of Warwickshire County Cricket Club and the Birmingham Bears, which has been a partner of Ticketmaster for 25 years.

SecuTix and The Ticket Factory will offer a full-service approach to ticketing for cricket matches, conferences and events at Edgbaston, which is one of the host venues for the ongoing Cricket World Cup.

Industry Shorts: Little Dot, Women in Sport, GambleAware

Broadcast and production company Little Dot Studios has partnered with the ICC to manage its official YouTube channel during the ongoing Cricket World Cup.

Little Dot’s remit will include design, planning and optimisation of content, including match highlights, over the period of the tournament taking place in England and Wales, with the aim of growing the channel to reach a new generation of fans and global audiences, and to strengthen its presence on YouTube.

Cricket World Cup launches with royal party on The Mall

Cricket legends, celebrities and pop stars were all in attendance as the 2019 Cricket World Cup officially launched with a royal party on The Mall in London.

The party was hosted by ex-England star Freddie Flintoff, actress and singer Shibani Dandekar and TV presenter Paddy McGuinness. The event was attended by 5,000 fans and broadcast around the world ahead of the start of the competition today.

Industry Shorts: ICC, H+K, SIS Pitches, UEFA

The ICC has launched a new campaign to celebrate the diversity of the sport as the 2019 World Cup prepares to get underway in England and Wales.

The ‘criiio’ campaign intends to act as a celebration of all the unique ways people play the game across the world with fans being asked to ‘share their criiio’ using the newly launched hashtag #criiio. Fans can share pictures and videos of where and how they play cricket across the world using #criiio and visiting criiio.com.

JOE gears up for summer of cricket with new show

Digital media company JOE has launched its latest sports show as England prepares for one of its biggest ever summers of cricket.

JOE has partnered with soft drinks brand Rubicon to launch Swanny’s Cricket Show, a weekly made for social show, fronted by former England bowler Graeme Swann, alongside presenter and Radio 1Xtra DJ Nick Bright.

Each week, the show will feature previews of upcoming games in the World Cup, players to watch out for and hot topics of that week, as well as looking back at past tournaments.

ECB tells nation to ‘Express Yourself’ ahead of World Cup

The England and Wales Cricket Board (ECB) has launched a new campaign designed to inspire fans across the country as England prepares to compete in, and host, the 2019 World Cup.

Developed in partnership with MATTA, who won Young Agency of the Year in association with Getty Images at the BT Sport Industry Awards 2019, ‘Express Yourself’ is focused on engaging a young audience to grow fans’ connections with the England one day international (ODI) team and maximise the impact of a summer of cricket that culminates with the Ashes series against Australia.

World Cup set to create new benchmark for cricket coverage

The International Cricket Council (ICC) has said the forthcoming Men’s World Cup is set to be the most widely available cricket tournament in history, with its reach further bolstered through a new partnership with technology company ByteDance.

The 2019 World Cup runs from 30th May to 14th July in England and Wales. With support from the ICC’s global broadcast partner, Star Sports, the tournament will be broadcast live to more than 200 territories via 25 broadcast partners.

OPPO - What does it take to be a Shot Maker?

Smart device brand OPPO has launched a promotional video for this year’s Cricket World Cup with the slogan #BeAShotMaker.

OPPO’s minute-long video asks, “What does it take to be a shot maker?” and follows a group of young cricket fans as they create a makeshift pitch, complete with a spraypainted stadium for a backdrop. The film also showcases the camera capabilities of OPPO’s latest smartphone and features England international Jos Buttler.

Industry Shorts: Infront, Aston Villa, ICC, The North Face

Infront has launched iX.co, a digital media and solutions company that will seek to connect brands and sports rights-holders to global audiences.

The company brings together Infront Group’s entire brand and media competencies and also incorporates the in-house Infront Digital Service and New York-based digital services firm Omnigon, which Infront recently acquired.

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