Cricket

THE HUNDRED PARTNERS WITH SAGE

The England & Wales Cricket Board (ECB) has announced a new partnership with global accounting and financial software company Sage.

Under terms of the new agreement, the Newcastle-headquartered company will become the official insights partner of The Hundred, and from 2023 onwards, The Hundred Draft will be powered by Sage.

EDGBASTON STADIUM UNVEILS NEW PLAZA

Birmingham’s Edgbaston Stadium has unveiled its new Plaza and stadium entrance, which features one of the largest outdoor community spaces in Birmingham.

Encompassing 14,800 square metres, the Edgbaston Plaza offers more space than both Centenary Square and Victoria Square in Birmingham city centre and the new community space is the first stage to complete within the new Edgbaston Stadium Masterplan. This includes PATRIZIA’s development of 375 build-to-rent apartments and units for a new retail and leisure destination.

ECB PARTNERS WITH CHAPEL DOWN

The England and Wales Cricket Board (ECB) has entered a partnership with wine producer Chapel Down, naming it as its official sparkling wine.

The partnership will see Chapel Down’s sparkling wine offered to winning teams on the podium at all Men’s International, Women’s International and Domestic Finals. The wine’s first appearance will be at the LV= County Championship which starts on the 7th April.

This is the first time the ECB has partnered with an English sparkling wine brand, following previous partnerships with Champagne.

YORKSHIRE CCC PARTNERS WITH CLEAN SLATE

Global streaming platform Clean Slate Studioz (Clean Slate) has been announced as a new partner for Yorkshire County Cricket Club.

Clean Slate Studioz will also become a partner for the women’s team, Northern Diamonds, and has been confirmed as the new title sponsor for Yorkshire’s Headingly ground, becoming the first Indian business with significant naming rights at a UK sporting venue.

SELCO EXTENDS CRICKET PARTNERSHIP

Builders merchant Selco has extended its sponsorship of the family stand at Edgbaston Stadium, home of Warwickshire County Cricket Club.

The new extension, which takes the partnership into an eighth year, will cover both international and domestic cricket in the 2022 season.

Having previously served as the front-of-shirt partner for Warwickshire and the T20 side Birmingham bears, under terms of the new agreement, Selco will retain branding rights throughout the 25,000-capacity stadium.

ECB LAUNCH NEW VITALITY BLAST BRAND CAMPAIGN

The England & Wales Cricket Board (ECB) has unveiled a new Vitality Blast brand and promotional campaign to mark the world’s longest-running professional domestic Twenty20 competition turning 20 years old.

The new brand identity has been created by the sports, fitness and well-being creative agency MATTA and highlights the dynamism and vibrancy that Vitality Blast is famed for. The campaign is encouraging the public to ‘have a Blast!’ this summer by attending the tournament matches.

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